Streaming

CTV Specs & Ad Format Guidelines for Digital TV Marketers

By Liz Krupa

Jun 24 2024

The rise of Connected TV (CTV) has not only transformed the way we consume media, but also revolutionized television advertising. Now, marketers can target and deliver messaging to consumers with precision, maximizing engagement and return on investment. But attaining that level of precision is often easier said than done.

Due to the increasing fragmentation of the CTV landscape, marketers must navigate a myriad of platforms, each with its own unique specifications and ad formats. This complexity can be daunting, especially if you’re new to streaming advertising.

In this guide, we’ll delve into the intricacies of video and audio ad specs, recommended dimensions, file formats, and best practices for platforms like Tubi, Hulu, Netflix, and more.

Tubi

Tubi is an ad-supported video on demand (AVOD) service, meaning it provides content for free in exchange for a few commercial ad breaks. Here’s a few specs and best practices to help you reach audiences on this CTV platform:

Tubi Video Specs

Duration: 6, 15, or 30 seconds. 45, 60, or 90 second ads are also accepted, but you must specify on your insertion order since Tubi will charge a premium on your CPM.
Format: QuickTime, MOV, or MPEG-4
File Extensions: .mov or .mp4
File Size: Less than 250 MB is recommended, but up to 1 GB is accepted.
Frame Rate: 23.98, 24, 25, 29.97, or 30 fps
Frame Rate Mode: Constant
Bit Rate: 10 Mbps – 40 Mbps
Dimensions: 1920×1080 preferred; 1280×720 accepted
Display Aspect Ratios: 16:9 only
Audio Duration: Must match video duration
Audio Channels: 2 channel stereo
Loudness: Less than 19 db
Audio Bit Rate: 192 kbps audio minimum

On top of those specs, keep the following in mind:

Your video must be submitted without slates or countdowns at the beginning or end of the creative. Don’t use horizontal letter-boxing, vertical pillar-boxing and anamorphic scaling, either.
No part of your video or audio creative can contain “Tubi” or “FOX” in any form, including logos and voiceovers
Ad creative for mature content will only appear on content with a similar rating
Provide a clickthrough URL along with your VAST tag

Best Practices When Advertising on Tubi

For best results, brands should try a few Tubi-specific advertising tactics in addition to typical TV and OTT advertising best practices. First, we recommend that brands try experimenting with Tubi’s ultra-short ad options. Tubi allows advertisers to purchase as little as six seconds of ad space, which can be a great low-cost way to broadcast your brand without demanding too much audience attention.

Brands should also be familiar with Tubi’s unique audience. Although you can target many different audiences on Tubi, the majority of their audience skews young, female, and multicultural. Catering to this demographic could cause lower CPMs and better ROI for your ad campaigns.

Additionally, if you’d like to use a pixel to collect data, share it with Tubi’s team. They do support pixels, but it needs to be attuned to their custom macro and will require you to accept their data agreement.

Hulu

Hulu allows subscribers to choose between an ad-free version for $17.99 or an ad-supported version for $7.99 – and with those savings, it’s no surprise that 58% of their 50 million subscribers opt to see ads. If you’d like to reach that audience, check out the specs below.

Hulu Ad Specs

Duration: 15 to 30 seconds
Format: QuickTime, MOV, or MPEG-4
File Extensions: .mov or .mp4
File Size: 10 GB maximum
Frame Rate: 23.98, 24, 25, 29.97, or 30 fps
Frame Rate Mode: Constant
Bit Depth: 8 or 16 bits
Bit Rate: 10 Mbps – 40 Mbps
Chroma Subsampling: 4:2:0 or 4:2:2
Codec ID: Apple ProRes 422 HQ preferred; H.264 accepted
Color Space: YUV
Dimensions: 1920×1080 preferred; 1280×720 accepted
Display Aspect Ratios: 16:9 preferred; Hulu will accept 2.39:1, 1.375:1, 3:4, or 4:3 dimensions but they will put matting on the top and bottom of the file to make it fit a 16:9 ratio.
Scan Type: Progressive Scan
Audio Duration: Must match video duration
Audio Format: PCM, AAC
Audio Bit Depth: 16 or 24 bits (for audio channel 2)
Audio Bit Rate: 192-256
Audio Channels: 2 channel stereo
Audio Sampling Rate: 48.0 kHz

Best Practices for Hulu Advertising

Hulu offers many ad options. In particular, brands that advertise on Hulu would be remiss if they didn’t investigate Hulu’s pause ads, binge ads, and interactive overlays. Each of these provide an interactive element that is more likely to grab a viewer’s attention, especially when compared to passively watching a TV ad.

When purchasing ads on Hulu, keep frequency in mind. Advertisers and viewers alike have reported seeing the exact same ad multiple times in a short timeframe, leading to ad fatigue. This can cause wasted ad spend and damage your brand perception. There are two ways to combat this: Either set frequency caps during the bidding process, or provide multiple ad variations to keep your messaging fresh.

YouTube

YouTube has many different ad types, including video ads, display ads, companion banners, in-feed ads, outstream ads, and masthead ads. However, many of those ad types are not available on YouTube TV. In this post, we’ll provide an overview of specs for their skippable and non-skippable video ads – but we previously wrote an exhaustive blog post if you’re interested in all YouTube ad specs.

YouTube Ad Specs

Maximum Length: 15 to 30 seconds for unskippable ads; No length requirements for skippable ads but will be skippable after 5 or 30 seconds.
Resolution: 1080p in full HD
Recommended size: 1920 x 1080 px for horizontal CTV ads; 1080 x 1920px for vertical and 1080 x 1080 px for square
Aspect ratio: 16:9 for horizontal CTV ads; 9:16 for vertical and 1:1 for square
Format: MPG (MPEG-2 or MPEG-4)
File size: 256 GB maximum
Headline: 15 characters maximum

Best Practices for Advertising on YouTube

CTV is often thought of as a branding play – but platforms like YouTube prove that this is an oversimplification. They offer quite a few options to help with bottom-of-funnel initiatives, such as robust remarketing capabilities and compelling CTA overlays. If a brand is interested in drumming up some conversions on YouTube, consider experimenting with Video Action Campaigns.

Additionally, brands should familiarize themselves with YouTube’s built-in analytics capabilities. If you haven’t invested in streaming measurement technology yet, YouTube Analytics may be the next best thing. YouTube clearly outlines how ads contribute to brand lift, measures the impact of creative, and provides all the other bells and whistles that Google Ads offers. While it won’t create a cohesive omnichannel view of your streaming performance, it’s a great free option for ads on Google properties.

Netflix

Until very recently, Netflix was a subscription video on demand (SVOD) service without any options for advertisers. It wasn’t until November 2022 that Netflix released an ad-supported tier, allowing brands to reach their massive audience. Here are the specs:

Netflix Ad Specs & Video Formats

Duration: 10, 15, 20, 30, or 60 seconds
Format: MP4 or MOV
File Types: Video/MP4 for MP4; Video/quicktime for MOV
Profile: Apple ProRes 422 (HQ), Apple ProRes 422, Apple ProRes 422 (LT) for MOV; Baseline, Main, High for H.264
Aspect Ratio: 16:9
Resolution: 1920×1080 or 1280
Frame rate: 23.976, 24, 25, 29.97, 30
Frame rate mode: Constant
Scan Type: Progressive
Video Codec: Apple ProRes preferred; H.264 accepted
Closed GoP only: Applicable to H.264 in MP4
Chroma Subsampling: 4:2:2 for Apple ProRes; 4:2:0 for H.264
Color Primaries: BT.709
Transfer Function: BT.709
Video Bitrate: Greater than 8 Mbps for 720p or 12 Mbps for 1080p
Video Bit Depth: Greater than 42 Mbps for 720p or 80 Mbps for 1080p
Audio Bit Rate: 192kbps minimum (applicable for AAC-LC)
Audio Bit Depth: 16 or 24 bit (applicable for PCM)
Audio Sample Rate: 48kHz
Audio Codec: PCM preferred; AAC-LC accepted
Audio CALM Compliance: Average program loudness of -24LKFS ±2; Sample peaks not exceeding -2dB
Track Conformance: File should contain only 1 video and 1 audio track
Duration Conformance: Video and audio track durations should match with tolerance of 500 ms

In addition to those specs, keep the following considerations in mind:

Picture Quality: According to Netflix, “ad creative should have sufficient bitrate such that encoding artifacts are not visible. Ad may run on large screens, alongside premium content, so it is important to have comparable quality between the two.”
Letter/Pillar Boxing: Ad creative with letter/pillar boxing is allowed but not recommended. It should not exceed 37% of the viewable area. Letter/pillar boxing cannot be used for graphics and must be a black box, unless the space is needed for legal disclaimers.
Safe Zone Recommendation: Netflix recommends placing text and logos inside an inner rectangle with 38 pixels (3.5%) on each side and 67 pixels (3.5%) on the top and bottom from the edges of a 1920×1080 resolution.

Best Practices for Netflix Advertising

At the time of writing, Netflix has only offered their ad-supported tier for a year and a half. Consequently, when compared to the other streaming services in this post, Netflix is still maturing their ad offering. At the moment, brands can use basic targeting options like age, gender, location, content popularity, and content genre. Brands that would like more functionality than that have two options: Either wait until 2025 for Netflix’s own inhouse advertising platform, or leverage marketing partners.

For our clients, we recommend the latter. If your brand would like to access more precise targeting, Netflix does integrate with data connectivity platforms like Adobe or LiveRamp, enabling more precise targeting using your own first-party data. Brands can also use The Trade Desk to simplify ad delivery and measurement across various CTV platforms. Or, they can use an all-in-one technology solution like Bliss Point to simplify the process.

Disney+

Like Netflix, Disney+ started offering ads in late 2022. Here’s the specs you’ll need to follow when creating your ad:

Disney+ Ad Specs

Duration: 15, 30, 45, 60, 75, or 90 seconds
File Format: .mov or .mp4
Resolution: 1920×1080 preferred; 1280×720 is accepted
Aspect Ratio: 16:9
Maximum File Weight: 250 MB for Disney-hosted video; 1.9 GB for VAST
Video Bitrate: 10,000 Kbps – 40,000 Kbps
Video Codecs: Apple ProRes or H.264
H.264 Profile: High
Frame Rate: 23.98, 24, 25, 29.97, or 30 FPS native frame rate; duplicate frames not allowed
Frame Rate Mode: Constant
Scan Type: Progressive
Audio Codecs: PCM, AAC
Audio Bit Rate: 192Kbps minimum
Audio Sample Rate: 48kHz
Supported Audio Channels: 2-channel stereo mix

Best Practices for Disney+ Advertising

Disney+ provides a great opportunity for marketers hoping to reach families, since half of all families with children subscribe to Disney+. Additionally, 62% of subscribers regularly watch with at least one other person, and 25% of all subscribers report regularly watching Disney+ with their children. However, keep in mind their Junior Mode shows no ads – so advertising should always be directed toward the parent.

Brands can use basic targeting options like age, gender, geography, device, or content. But if you’d like to take it a step further, we recommend trying Disney’s 1P Select audience targeting method, where you can leverage Disney’s troves of first-party data to target behaviorally. For example, Disney will know if a viewer is likely to travel to one of their theme parks soon, and you can use that opportunity to promote your travel supplies to that family.

It’s also worth noting that Disney owns more than just Disney+ – you can use Disney’s ad console to also buy media on Hulu and ESPN, as well as premium inventory for National Geographic, ABC, and FX through a service called DisneyXP. When our experts combine DisneyXP with great ad targeting, we’ve found it leads to excellent marketing performance across the entire funnel.

Roku

Roku is one of the original pioneers of CTV and boasts 81.6 million viewers around the globe. While Roku offers a variety of ad types, including static marquee ads, showroom ads, and screensaver ads, here’s the specs for their standard video ads:

Roku Ad Specs

Duration: 15, 30, or 60 seconds.
File Extension: .mp4
Display Aspect Ratios: 4:3
Resolution: Between 400×300 and 1920×1080
Video Settings: Full and partial HD
File Size: Between 25-100 mb

Best Practices for Roku Advertising

On Roku, refining your strategy to only target the most relevant audiences with the most impactful ad type is essential. Roku’s overall demographics are closely representative of the United States population, so failing to establish a well-defined targeting strategy will cause you to cast an impossibly large net.

Start by familiarizing yourself with Roku’s new partnership with The Trade Desk, a centralized demand side platform (DSP).The partnership allows Roku advertisers to tap into The Trade Desk’s advanced ad targeting, helping them target the same audiences across multiple marketing channels in a way that reduces waste while improving revenue. For example, you could retarget people who saw your social media ads on the Roku device, while suppressing those who already saw one of your linear TV ads.

Once you’ve found your target audience, look into the ad formats that will help you guide them through the customer journey. To build awareness, try Roku’s Home Screen Sponsor. Although your brand has limited space to build your value and ask for action, users will become more familiar with your brand since over 75 million people view the Roku home screen each month. For mid funnel, use a perfectly targeted ad spot or content sponsorship to show off your product benefits and encourage a highly relevant audience to take action.

Then, to secure the purchase, Roku offers retargeting based on purchase intent. This means you can get right in front of customers who have previously seen your ad on any other marketing channel right when they’re primed to purchase.

Peacock

Peacock is a streaming service from NBC Universal. At the time of writing, their ad supported tier only costs $5.99 per month and grants viewers access to a wide range of well-known shows like Love Island, House, and The Office. Here’s the specs to follow to get your ads on Peacock:

Peacock Ad Specs & Video Formats

Peacock offers two types of video ad formats: Pre-rolls and mid-rolls. Both ad placements have the same spec requirements, but there are two types of specs. Brands that only advertise on Peacock can use NBCU’s own specs, while brands that prefer a more standardized approach can use the VAST 2.0 standard. Let’s look into each.

For NBCU-Served Video:

Dimensions: 1920×1080
Duration: 6, 15, 45, or 60 seconds
Max File Size: 10 GB
File Format: MOV or MP4; both require a unique valid Ad-ID code
Minimum Bit Rate: 15 Mbps
Frame Rate: 23.98, 25 or 29.97 based on native frame rate
Aspect Ratio: 16:9
Video Codec: Apple ProRes 422 HQ with minimum 800 kbps bitrate preferred; H.264 with bitrate of 50 Mbps is accepted; DVCPro NTSC (DV25) or DVCPro NTSC (DV50) accepted
Audio Codec: All ads must have audio covering the entire length of the ad; 2 channels only. PCM preferred, AAC is accepted.

For Video Served with VAST 2.0

Advertisers need to submit four different files following slightly different spec sheets – Mezz, High, Medium, and Low.

MEZ

Dimensions: MP4 and MOV
Resolution: 1920×1080
Max File Size: 10 GB
Bit rate: 15 Mbps minimum, 15-30 Mbps recommended
Audio: Minimum of 192 Kbps and sampling frequency of 48,000 Hz
Aspect Ratio: 16:9

HIGH

Dimensions: MP4
Resolution: 1920×1080
Max File Size: Dependent on bit rate
Bit rate: 3.25 – 5 Mbps
Audio: Minimum of 92 Kbps and sampling frequency of 48,000 or 44,100 Hz
Aspect Ratio: 16:9 or 4:3

MED

Dimensions: MP4
Resolution: 960×540 or 640×480
Max File Size: Dependent on bit rate
Bit rate: 1 – 1.5 Mbps
Audio: Minimum of 96 Kbps and sampling frequency of 48,000 or 44,100 Hz
Aspect Ratio: 16:9 or 4:3

LOW

Dimensions: MP4
Resolution: 640×360 or 416×234
Max File Size: Dependent on bit rate
Bit rate: 340-460 Kbps
Audio: Minimum of 96 Kbps and sampling frequency of 48,000 or 44,100 Hz
Aspect Ratio: 16:9 or 4:3

Best Practices for Peacock Advertising

We generally recommend Peacock for brands that would like to influence household-wide buying behavior by reaching women. That’s because the majority of Peacock viewers are women, and the average age of a Peacock viewer is 41. Considering that 78% of women identify as the primary shopper in their household, this makes Peacock a great way to reach high value audiences for a low CPM.

PeacockAX is also available for brands that would like to reach a more general audience – this ad space is evenly utilized by men and women, with a median age of 46. You can easily purchase this ad space through the NBCUniversal platform.

Amazon Fire TV

Fire TV offers a handful of ad types for CTV marketers, including traditional video ad, inline banners, carousel ads, screensavers and sponsored tiles. Let’s look at the ad specs for each.

Amazon Fire TV Ad Specs & Video Formats

Fire TV Video Ads

Duration: 15, 20, or 30 seconds
Video Formats: H.264, MPEG-2, MPEG-4
Audio Formats: PCM, AAC
Minimum Resolution: 1920×1080
Maximum File Size: 500 mb
Aspect Ratio: 16:9
Frame Rate: 23.976 recommended; 24, 25, or 29.97 accepted
Video Bitrate: 8 mbps
Audio Bit Rate: 192 kbps
Audio Channel: Minimum of 2 channels

Inline Banner

Raw Asset Dimensions: 1712×136 px or bigger
Raw Asset Format: PSD (High-quality and layered)
Final File Dimensions: 1712×136 px
Final File Max Weight: 250kb
Final File Format: JPG

Feature Rotator

Raw Asset Image Dimensions: 1712×136 px or bigger
Raw Asset Image Format: PSD (High-quality and layered)
Final File Image Dimensions: 1712×136 px
Final File Image Max Weight: 250kb
Final File Image Format: JPG
Video Duration: 5 to 18 seconds; minimum of 6 seconds preferred
Video Dimensions: 1920×1080 px
Maximum Video File Weight: 500 mb
Video Format: MP4, M4V, MOV, MPEG

Sponsored Screensaver

Raw Background Image Dimensions: 1920×1080 px or bigger
Raw Background Image Format: PSD (High-quality and layered)
Final Background Image Dimensions: 1920×1080 px
Final Background Image Max Weight: 450kb
Final Background Image Format: JPG
Raw Logo Image Dimensions: 640×360 px or bigger
Raw Logo Image Format: PSD (High-quality and layered), AI, EPS, or SVG
Final Logo Image Dimensions: 640×360 px
Final Logo Image Max Weight: 450kb
Final Logo Image Format: PNG

Sponsored Tiles

Tile Image Size: 1280×720 px
Tile Image File Weight: 440 KB maximum
Tile Image Format: PNG
Background Image Size: 1920×1080 px
Background Image File Weight: 450 KB maximum
Background Image Format: JPG

Best Practices for Amazon Fire TV Advertising

Amazon Fire TV allows marketers to reach over 200 million people through a variety of devices, like FireTV sticks, FireTV Cubes, FireTV Smart TVs, or third-party solutions that run on the FireTV operating system. These devices have minimal user overlap with mainstream CTV providers like Samsung (23%), LG (10%), and Roku (8%), making them a great way to access consumers that haven’t seen your ad yet.

Once they have seen your ad, you can tap into Amazon’s powerful retargeting capabilities. For example, brands can use a video ad to build awareness and demonstrate the product’s value, then begin serving that same customer actionable display ads across Amazon’s network. While your mileage may vary, Amazon claims that this can increase awareness by 153% for retail brains and double your add-to-cart rates year-over-year compared to video only campaigns.

ESPN+

ESPN+ provides viewers with access to both mainstream and niche sporting content. It’s a great way to reach sporting fans without paying the massive CPMs required for major sporting events on major TV channels. Here’s the specs to follow:

ESPN+ Ad Specs

Duration: 5, 15, or 30 seconds
File Format: .mov, .mp4, or MPEG-2
Resolution: 1920×1080 preferred; 1280×720 is accepted. Must support High Definition video playback.
Aspect Ratio: 16:9
Maximum File Weight: 1.9 GB for digital submissions
Video Bitrate: 10,000 Kbps – 40,000 Kbps
Video Codecs: H.264
Frame Rate: 23.98, 24, 25, 29.97, or 30 FPS native frame rate
Delivery: Progressive
Audio Codecs: PCM, AAC
Audio Bit Rate: 192Kbps minimum
Audio Sample Rate: 48kHz
Supported Audio Channels: 2-channel stereo mix
Loudness: 24LKFS +/- 2dB

Note that video must be submitted without leaders such as slates and countdowns. Letterboxing and pillar boxing is acceptable on a case-by-case basis. You can only submit one audio track and one video track with each ad.

Best Practices for ESPN+ Advertising

ESPN+ provides an amazing opportunity for brands to get in front of a well-established group of sporting fanatics. After all, 74% of ESPN+ subscribers identify as sports superfans.

However, don’t just focus on the classic sporting options like football and basketball. Right now, 68% of sports fans – a majority from Gen Z – are using ESPN+ to explore new or emerging types of sports. For example, the popularity of the Drone Racing League has grown by 30% between 2023 and 2024 and the Premier Lacrosse League saw a 23% growth in viewership during the same time period.

When advertising on ESPN+, it helps to think outside the box. It’ll give you a chance to reach untapped and highly relevant audiences without needing to pay exorbitant CPMs for high-profile sporting events.

Paramount+

Paramount+ has over 71 million subscribers — by following the specs below, you can start reaching this massive audience.

Paramount+ Ad Specs

Duration: 15, 30, 60, or 90 seconds. Ads longer than 30 seconds must use midroll ad space. Nonstandard ad durations are available for purchase through reps.
Dimensions: 1280×720 px
Aspect Ratio: 16:9
Frame Rate: 23.98 (23.976), 24, 25, 29.97, or 30 fps
Video Codecs: H.264 High Profile for MP4 preferred; Apple ProRes 422 or Apple ProRes 422 HQ for MOV accepted
Scan Type: Progressive
Video File Size: 10 gb maximum; no minimum size
Video Bitrate: 10-40 Mbps
Video also must be submitted without leaders, slates, countdowns, or black bars
Audio Channels: 2 channels only
Audio Codec: AAC
Audio File Size: 192 Kbps minimum
Audio Bit Rate: 16 or 24 bit only
Audio Sample Rate: 48 kHz
Audio Loudness: -24 LUFS +/- 2 LUFS based on ATSC A/85 Measurement standard
Max Audio Peak: Do not exceed -6db

Best Practices for Paramount+ Advertising

If your goal is to boost revenue with Paramount+, look into EyeQ. It’s an aggregation of several major streaming services, including Paramount+, Pluto, and CBS, where advertisers can target by content clusters across each platform. For example, marketers can choose the Culture cluster to target people who watch shows like Bar Rescue, Ink Master, and Jersey Shore. Brands can also choose to target clusters like Sports or Comedy, or choose from Plus and Prime which include some of the most popular programs on the service.

Sling

Sling has three categories of ad specs to keep in mind: Video (HD), Video (Standard), and Audio. Let’s dive into each.

Sling Ad Specs & Video Formats

High Definition Video

Max file size: 300 MBs
Video Length: 15 seconds, 30 seconds, or 60 seconds
Video Codec: AVC – H.264
Bit-rate min: 20 Mbps
Bit-rate mode: CBR
GOP: 2 to 3 reference frames
Resolution: 1920×1080
Scanning: Same as source (progressive or interlaced)
Frame Rate: Same as source (majority will be 23.98 or 29.97)
Profile/Level: Main/4.1
Chroma Format: 4:2:0
Display Aspect Ratio: 16:9
Closed Captioning: .scc files
Container: MPEG2 Transport (.mpg extension)

Standard Definition Video

Video Codec: AVC – H.264
Bit-rate min: 20 Mbps
Bit-rate mode: CBR
GOP: 2 to 3 reference frames
Resolution: 640×360 (16:9) or 640×480 (4:3)
Scanning: Same as source (progressive or interlaced)
Frame Rate: Same as source (majority will be 23.98 or 29.97)
Profile/Level: Main/4.1
Chroma Format: 4:2:0
Display Aspect Ratio: Same as source
Closed Captioning: .scc files
Container: MPEG2 Transport (.mpg extension

Audio (Stereo English)

PID-1/Track 1 English L/R
Codecs: AC3 @348k (Note: AC3 should be synced with your video once decoded, your metadata generation has to follow standard Dolby and industry practices, and you either must provide dial norm or Sling will automatically apply the default setting of -24)
Sampling Rate: 48 kHz

Additionally, don’t include any color bars or countdowns. Sling will present your videos as is, and will not cut any audio or video.

Best Practices for Sling TV Advertising

Sling gave us the first live TV streaming offering – and to this day, many users prefer to use it to watch live programs.

Two of Sling’s biggest benefits are its wealth of first-party data and customization capabilities. This helps marketers target their ideal customer in a privacy-compliant way while ensuring that their ads only appear on programs that are appealing to their audience. For example, if you wanted to reach young couples that are looking for their next vacation destination, you could place ads on the Discovery channel while excluding channels with polarizing programming that could put your target audience in a negative headspace.

Conclusion

Now that you know the essential CTV specs and best practices for each platform, you’re ready to move onto the next step of your strategy.

First, make sure you’ve set tangible goals and have a well-defined target audience, and choose a small list of CTV platforms that align best with your goals and audience. While each business will have a different path to success, we recommend experimenting with a little ad spend on multiple platforms and measuring the outcome of your investment. Don’t be afraid to try out multiple ad formats as well, and try to cover each phase of a full funnel marketing strategy!

If you’d like a little help along the way, Tinuiti can help. We offer CTV advertising services that stand up to modern challenges within the streaming landscape – namely, ensuring that you’ve chosen the right spread of CTV platforms and the right ad types, all while providing easy access to the types of data and strategic insights you need to optimize your campaigns.

Or, if you prefer to take your strategy in house, check out our Bliss Point measurement technology. Bliss Point provides a one-stop-shop for measuring the impact of all your marketing efforts, with the ability to predict the estimated return on each dollar of marketing spend across every one of your marketing channels. If you’re wondering which CTV platform carries the most benefit for your brand, Bliss Point has the answer.