WEDNESDAY, FEB 12, 2025 at 10am PT / 1pm ET WEDNESDAY, FEB 19, 2025 at 10am PT / 1pm ET
What we’ll cover:
Explore how to leverage Amazon DSP, Sponsored Ads, and AMC analytics to drive growth and achieve new-to-brand sales.
Discover how self-serve platforms, programmatic strategies, and social commerce are reshaping the retail media landscape.
Hear how brands are leveraging Amazon’s integrated media solutions, including search, display, and creative AI, to drive measurable results across the funnel.
Learn how to use cutting-edge AI tools and unified measurement to unlock new budgets and revolutionize advertising outcomes.
Register for the Summit:
2 Days. 9 Sessions.
Join us for our 10th annual Amazon and Retail Media Summit. During this two-day virtual event, industry leaders and innovators come together to explore cutting-edge strategies for maximizing success across Amazon and Retail Media. Through insightful presentations and engaging panels, you’ll expand your overall understanding of the fast-moving space while also gaining actionable tactics to conquer the evolving retail media landscape.
Over two days, dive deep into Amazon and Retail Media’s newest innovations and best practices. Day 1 focuses on unlocking Amazon’s full potential, while Day 2 highlights Retail Media strategies that drive measurable success across channels. Whether you’re a marketer, advertiser, or brand strategist, this summit is your opportunity to stay ahead in the ever-changing ecosystem.
Kick off the summit with the leading industry expert, Elizabeth Marsten, as she delivers an in-depth look at the state of Amazon and Retail Media in 2024. Dive into key insights on AI integration, omnichannel strategies, and achieving measurable outcomes across the funnel.
Join Elizabeth as she sets the stage for the summit, spotlighting emerging trends and actionable strategies for 2025.
Amazon’s move to open AMC to Sponsored Ads advertisers in 2024 has revolutionized search advertising. But what does that mean for your campaigns?
In this session, Jeff Cohen from Amazon Ads will guide you through the ABCs of AMC, providing an accessible overview to ensure you have all the fundamentals down pat. Whether you’re new to AMC or ready to refine your approach, this session is your gateway to leveraging this game-changing tool.
Karie Casper
Commerce Media Strategist Tinuiti
Jeff Cohen
Principal EvangelistAmazon Ads
Tapping into Incremental Growth with Amazon DSP
10:55 AM PT / 1:55 PM ET
Amazon DSP is an essential tool for unlocking incremental growth by reaching new customers and driving brand expansion.
In this session, Tinuiti will showcase how an audience-first strategy with Amazon DSP enables brands to uncover untapped customer segments, boost brand consideration, and achieve new-to-brand sales. Join us as we explore proven tactics for leveraging Amazon DSP to drive measurable growth and enhance your Amazon advertising strategy.
Maddie Barton
Director, Growth Softlines Tinuiti
Gena Choi
Senior Specialist, Commerce MediaTinuiti
Transforming Amazon Advertising with Full-Funnel Strategies
11:30 AM PT / 2:30 PM ET
Join Tinuiti’s top commerce media experts as they unlock the power of Amazon’s multifaceted advertising ecosystem. In this session, we’ll explore how brands can leverage Amazon’s full suite of advertising solutions—including search, display, streaming, audio, and creative AI—to drive impactful results across every stage of the funnel.
Discover how Amazon’s omnichannel media platform empowers advertisers to create seamless, personalized experiences that not only capture attention but also convert consumers into loyal customers. The time is now to begin harnessing the full potential of Amazon’s evolving platform, driving growth through innovative, full-funnel approaches.
Jonathan Cole
Senior Manager, Commerce Media Tinuiti
Ken Magner
Commerce Media Strategist Tinuiti
Seamless Scaling: Aligning Media & Ops for Amazon Growth
12:05 PM PT / 3:05 PM ET
In today’s competitive Amazon landscape, scaling effectively within this dynamic ecosystem is more critical than ever. This panel brings together experts in Amazon media strategy and operational excellence to discuss how to align advertising efforts with streamlined operations.
Learn how to overcome common challenges, eliminate inefficiencies, and create a cohesive strategy that drives efficiency and growth within the Amazon marketplace. Whether you’re launching a new product, running a campaign, or optimizing an existing presence, this session will equip you with actionable insights to scale successfully and thrive in Amazon’s fast-paced environment.
Megan King
Senior Manager, Retail OperationsTinuiti
Ryan Yamamoto
Senior Manager, Commerce MediaTinuiti
Eva Hart
Sr. Manager, Demand Generation at Jungle Scout & Brand Owner
DAY 2: RETAIL MEDIA
Wednesday, February 19, 2025
Maximizing Brand Impact: Leveraging Walmart’s Full-Funnel Advertising to Boost Brand Visibility and Sales
10 AM PT / 1 PM ET
Discover Walmart’s full-funnel advertising opportunities and learn how to connect with consumers at every stage of their shopping journey. This session will dive into strategies for building awareness through CTV, driving consideration, and increasing purchases with Walmart’s on-site activations. Gain actionable insights to elevate your brand’s visibility and sales by leveraging these powerful tactics.
Join us for insights from industry experts and discover how the mission-driven ethical chocolate brand (and Tinuti client), Tony’s Chocolonely, is leveraging strategies to maximize growth and visibility in 2025.
Nina Rossi
Commerce Media, Senior SpecialistTinuiti
Raquel Kozlowski
Senior Innovation and Growth DirectorTinuiti
Retailer Data Meets Social Commerce: Engaging Audiences with TikTok Shop, Micro-Influencers, and More
10:35 AM PT / 1:35 PM ET
Uncover how to turn social commerce into measurable success. This session will dive into tracking and optimizing social commerce performance using retailer-first-party data, curated content, and micro-influences.
Discover how omni-channel content solutions like Bazaarvoice, which specializes in leveraging customer reviews, ratings, and user-generated content to build trust and drive conversions, seamlessly integrate with platforms such as Walmart, Target, and TikTok Shop. Walk away with actionable insights to elevate your social commerce strategy.
Kelsey Abell
Vice President, Influencer MarketingTinuiti
Jami Reetz
Manager, Social Client SuccessBazaarvoice
Winning in a Fragmented Retail Media Space with Programmatic
11:10 AM PT / 2:10 PM ET
As the retail media landscape becomes increasingly fragmented, leveraging programmatic buying is essential for cutting through the noise and achieving success.
In this session, experts from Tinuiti and leading self-service programmatic ad buying platform, The Trade Desk, will share the latest best practices and strategies for using programmatic advertising to capture consumer attention, optimize media spend, and drive conversions in an increasingly competitive market. Gain valuable insights into how to navigate the complexities of retail media and stay ahead of the competition through data-driven decision-making.
Lindsey Jara Wald
Senior Director, TV, Audio & DisplayTinuiti
Coleman Winner
Senior Strategist, TVADTinuiti
Incrementality in Retail Media: Bridging the Gap Between Expectation and Reality
11:45 AM PT / 2:45 PM ET
Join us for an engaging panel discussion where we explore the state of incrementality in retail media—where it stands today and where we think it’s headed. We’ll discuss industry expectations versus reality and what “incrementality” can truly mean for your brand.
Learn how to navigate varying inputs, define incremental value for your business, and measure success effectively in this evolving landscape.
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