Research
Amazon Ads Benchmark Report Q2 2022
This edition of the Amazon Ads Benchmark Report includes not only everything you need to know about how Q2 shook out for advertisers, but also in-depth insights from Amazon’s July Prime Day event. Download the report to read all about the most important trends shaping up for advertisers as we enter the back half of 2022, including:
- How ad pricing growth trended across all Amazon Ad Console formats as well as the Amazon DSP
- Sponsored Display growth continuing to far outpace that of Sponsored Products and Sponsored Brands as its share of Ad Console spend continues to grow
- Walmart’s incredible June update to switch from a first-price auction to a second-price auction, which immediately drove CPC down and ROAS up
