The 15-Minute Breakdown: Five Big Bets for 2025
Thursday, January 9, 2025
What We Covered:
- Imagine a world where AI doesn’t just assist—it buys. Where Gen Z swaps screen time for print. These aren’t far-off ideas; these are the big moves we’re betting on for 2025.
- Get a direct breakdown of Tinuiti’s top five Big Bets for 2025, straight from our CMO. Discover actionable insights on aligning your brand strategy with the latest in AI, creative evolution, and measurement advancements.
- Learn how to prioritize high-impact initiatives that drive measurable growth and build long-term resilience in a changing market.
As we look to the year ahead, Tinuiti’s Big Bets are focused on helping brands build resilience and drive measurable growth amidst change.
Join Dalton Dorné, Tinuiti’s CMO, to kick off the new year with our Big Bets, to break down the essential strategies and insights needed to stay ahead. Skip the fluff and dive right into the trends that will shape the future, with actionable guidance to make these bets work for you.
Webinar Transcript
Five Big Bets for 2025
Katherine: Hello, everyone, and Happy New Year! Welcome to our session, Tinuiti’s Five Big Bets for 2025. Today, you’ll get exclusive insights from our CMO on the strategies shaping the year ahead. This is a quick 15-minute breakdown, but the full report is available for deeper insights after the session.
Tinuiti is the largest independent full-funnel performance marketing agency in the U.S., focused on measurable business outcomes across commerce, search, social, TV, and more. With that, I’ll hand it over to our CMO, Dalton.
Dalton: Thanks, Katherine. Hi, everyone! I’m Dalton Dorné, Tinuiti’s CMO. One of my favorite projects is Big Bets for the CMO. Before releasing this report, we review last year’s trends to see how well they performed. In today’s session, I’ll preview the five trends that will shape 2025.
Today, we want to hear from you. Take a moment to participate in our poll and let us know which trends resonate most with you. While results are coming in, here’s a quick overview of the five big bets shaping 2025:
The End of Search as We Know It
Search behavior is evolving. Consumers are searching beyond Google—on platforms like TikTok, Amazon, and even using AI tools like ChatGPT and Perplexity. AI-powered summaries are streamlining the search process, and marketers must adapt by delivering answers in the formats and platforms consumers now prefer.
Agentic Commerce
AI agents are transforming commerce by making product recommendations and completing purchases with minimal human interaction. To stay ahead, marketers need robust data structures and the ability to feed these systems effectively. Testing and learning in this space is critical.
Creative as the New Targeting
Content is becoming the most effective targeting lever. Algorithms like TikTok’s are driving engagement by surfacing relevant content, regardless of prior user interaction. Marketers should prioritize creative investments, testing, and refining strategies to maximize impact.
Nostalgia in Media
Younger generations are drawn to nostalgic experiences—like digital cameras and retro aesthetics—seeking authenticity in an increasingly digital world. This trend calls for a mix of real-world activations and digital campaigns that resonate emotionally with these audiences.
Growth Through Incremental Wins
Instead of chasing massive leaps, focus on small, incremental improvements across your data, creative, and media strategies. These “fights for inches” can drive substantial outcomes, especially in today’s complex marketing landscape.
For more details, download the report here.
Katherine:
Thanks, Dalton! Don’t forget to register for our upcoming Amazon & Retail Media Summit (February 12th and 19th). Check out the agenda in the link provided.
We appreciate you joining us for today’s session. Thank you, Dalton, for sharing these insights, and thank you, everyone, for attending. Have a great afternoon!.