Tinuiti’s 5 Big Bets for the CMO

In Tinuiti’s highly anticipated annual white paper, we lay out the five most seismic transformations in digital advertising that will impact whether your brand just survives or actually thrives in 2024.

In this guide, we cover:

• BIG BET #1 MEASUREMENT | Final Frontier of Measurement – Brand
• BIG BET #2 AUDIENCES | Personalization Getting More Personal
• BIG BET #3 STREAMING | The Return of the Commercial Break
• BIG BET #4 CONSUMERS | The New Consumer is a Robot
• BIG BET #5 SEARCH | Taking the ‘E’ out of SEO

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