Research
2021 Amazon Prime Member Study
Survey Says: An Emboldened Consumer Emerges From the Pandemic.
During the pandemic, Amazon provided a lifeline for consumers and Prime memberships surged. But as restrictions begin to lift on work, leisure, and shopping, will Prime membership still be as appealing, and will Prime members’ lockdown online buying habits survive the transition? This report provides sellers with unique and actionable insights based on survey data from more than 2,000 U.S. Prime members.
Actionable insights include:
- What motivates the majority of Prime members to spend more than $100 a month on Amazon
- What Prime members are buying now on Amazon, and whether they plan to keep buying as physical stores reopen
- Which Amazon competitors Prime members will visit to comparison shop for deals on Prime Day
