Press Release

Built In Best Places to Work Recognizes Tinuiti as a 2025 Top Employer

Jan 10 2025

Built In Recognition Honors Tinuiti’s Workplace Excellence Across 26 City-Specific Categories

NEW YORK, NY – January 10, 2025 – Tinuiti, the largest independent full-funnel marketing agency across Streaming TV, Google, Meta, and Amazon, has been honored with Built In’s “Best Places to Work” award in 26 city-specific categories. An annual Best Places to Work program, Built In honors companies with the best total rewards packages across the U.S. and in the following tech hubs: Atlanta, Austin, Boston, Chicago, Colorado, Dallas, Houston, Los Angeles, Miami, New York, San Diego, San Francisco, Seattle, and Washington DC.

Unlike other best workplace nomination processes, Built In’s Best Places to Work program selects winners based on an algorithm, using company data about compensation and benefits. To best reflect the benefits candidates prioritize, the Built In program also weighs criteria like remote and flexible work opportunities, programs for DEI and other people-first cultural offerings.

In 2024 Tinuiti experienced an incredible period of rapid change, including a structural redesign to a client-centric model, new brand positioning, and the official launch of our proprietary technology, Bliss Point by Tinuiti. Amidst all of this change however, I’m proud to say our culture and our commitment to remaining truly people-first remained at the forefront. Today’s recognition from Built In reaffirms that commitment, and marks a moment of celebration for the entire agency and a testament to the hardworking individuals behind the scenes who ensure we are continuing to build a diverse, inclusive, and modern workplace that best supports our employees’ ongoing success and happiness.

Jeff Batuhan Chief People Officer, Tinuiti

Recognition as a Best Place to Work reinforces Tinuiti’s commitment to nurturing a “Culture of Ownership”, empowering employees to choose the ‘workplace’ that best suits their individual lifestyle, while also freeing employees from a physical office space and encouraging collaboration and innovation.

The Built In Best Places to Work Awards program has included Tinuiti in the following lists: 

• 50 Best Large Places to Work in Houston in 2025
• 50 Best Large Places to Work in San Diego in 2025
• 50 Best Large Places to Work in Miami in 2025
• 100 Best Places to Work in Houston in 2025
• 100 Best Places to Work in San Diego in 2025
• 100 Best Places to Work in Miami in 2025
• 50 Best Remote Large Places to Work in 2025
• 100 Best Large Places to Work in Dallas in 2025
• 100 Best Large Places to Work in Washington DC in 2025
• 100 Best Large Places to Work in Los Angeles in 2025
• 50 Best Large Places to Work in Atlanta in 2025
• 100 Best Large Places to Work in Austin in 2025
• 100 Best Large Places to Work in Colorado in 2025
• 100 Best Large Places to Work in Seattle in 2025
• 100 Best Places to Work in Atlanta in 2025
• 100 Best Places to Work in Washington DC in 2025
• 100 Best Large Places to Work in Boston in 2025
• 100 Best Places to Work in Dallas in 2025
• 100 Best Large Places to Work in Chicago in 2025
• 100 Best Places to Work in Seattle in 2025
• 100 Best Places to Work in Austin in 2025
• 100 Best Large Places to Work in San Francisco in 2025
• 100 Best Places to Work in Colorado in 2025
• 100 Best Large Places to Work in New York City in 2025
• 100 Best Places to Work in Los Angeles in 2025
• 100 Best Places to Work in Boston in 2025

Tinuiti’s people-first culture is reflected in a robust suite of benefits and policies designed to support employee well-being, career growth, and work-life balance. Tinuiti is proud to offer remote work flexibility as a majority work-from-home organization, allowing employees to work wherever they thrive. For those seeking an in-office experience, the agency offers collaborative office spaces in New York and San Diego. 

As part of its Culture of Ownership, Tinuiti employees are part of an Equity for All program, receiving tenure-based equity starting on Day 1. Tinuiti’s Rev Share model rewards teams based on client success, creating a meritocratic and transparent environment. Another key element of the agency’s culture of ownership includes encouraging employees to ‘own’ their time offline and away from their desks, offering unlimited paid time off as well as paid holidays.

In addition to providing health and wellness and lifestyle stipends, comprehensive healthcare benefits, telemental health services, fertility and family support, and retirement savings, Tinuiti also prioritizes individuals’ career development. Through industry-acclaimed platform Lattice, employees gain clear benchmarks for career growth– whether pursuing upward mobility or lateral opportunities, ensuring everyone has the opportunity to expand their skillset and pursue a path for advancement.

Tinuiti continues to strengthen its diverse, people-first culture with efforts to boost equity in hiring and compensation resulting in a 29% increase in female executives year-over-year. Forward-thinking initiatives like Project Connection and Impactful Investment, alongside partnerships with diverse-owned media, have established Tinuiti as a leader in fostering inclusivity both internally and in client work. To learn more about working at Tinuiti please visit: https://tinuiti.com/careers/. 

Dedicated to evolving for excellence, and as an agency that celebrated its 20-year anniversary last August, Tinuiti’s success has long been rooted in healthy growth – from scaling operations, to expertise, and most importantly, culture. Tinuiti CEO, Zach Morrison, explains how a five-person team with a people-first mindset successfully bloomed into one of the largest independent full-funnel performance marketing agencies in the U.S. in a byline for Entrepreneur Magazine.

In January 2025, Tinuiti also earned a top score on the Human Rights Campaign Foundation’s 2025 Corporate Equality Index (CEI), the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ+ workplace equality. A celebratory milestone for Tinuiti, the recognition also serves to reaffirm the agency’s commitment to fostering a workplace of equity, inclusion, and support for the LGBTQ+ community. 

Today’s recognition as a Built In Best Place to Work follows a momentum-filled 2024. A period of rapid change, including a structural redesign and new brand positioning, has also been marked by innovative client work, continued growth, and notable industry recognition. In November, the agency received the highest possible scores in the Media Planning, Measurement and Attribution, and Pricing Flexibility and Transparency criteria among the most significant media management services providers in The Forrester Wave™: Media Management Services, Q4 2024. The report specifically cited Tinuiti’s “next best customer” approach and focus on business impact. In the last twelve months alone Tinuiti’s Media Agency of Record revenue has tripled, demonstrating that its product-driven, full-funnel performance model is exactly what brands need.

About Tinuiti
Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most. Tinuiti has $4 billion in digital media under management and more than 1,000 employees. The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point. Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands. For more information visit http://www.tinuiti.com.

News

This is Tinuiti Wrapped: 2024

Dec 17 2024

In an industry of constant change, agencies too often cling to the tried-and-true. However, championing change is one of Tinuiti’s core values, and 2024 was no exception. We transitioned to a client-centric model that is product-led with the launch of our Bliss Point by Tinuiti measurement suite. 

Almost everything that got you here, won’t get you where you need to go.’ In 2024, this was the throughline for every single decision and strategic shift that shaped and propelled Tinuiti’s strategic plan and evolution. We transformed into a product-led company with the launch of Bliss Point by Tinuiti, a suite of six products that earned the highest possible rankings in The Forrester Wave™: Media Management Services, Q4 2024 in Media Measurement & Attribution. Testament to our ability to guide marketers’ next best decision, not just reporting the past, but driving full-funnel outcomes for digital-forward brands and measuring what was historically unmeasurable.

Zach Morrison
CEO, Tinuiti

2024 was about redefining what best in class looks like – for our clients, for our teams, and for ourselves. Change is hard, transformation is even harder. Seeing the success recognized in the Forrester Wave, through an increase in our sales, and through incredible work from the Super Bowl to TikTok shop, our full-funnel approach is setting us up for a great 2025.

Jeremy Cornfeldt
President, Tinuiti

Technology Innovators

Over the past year embracing change has driven key milestones, including the official unveiling of Bliss Point by Tinuiti, our proprietary measurement technology suite. This patented technology, along with the solutions developed in collaboration with platform partners, positions us as the only agency that truly owns the intersection of media and measurement which allows rapid insight and rapid action.

So, what can Bliss Point by Tinuiti do? 

As marketing complexity grows, 2024 underlined the need for brands to partner with an agency who can unify their media spend across digital and traditional channels, optimize in real-time, and provide actionable insights. We deliver that with Bliss Point by Tinuiti, giving brands the ability to measure what marketers previously struggled to measure, and quantify the full impact of their investments in a single source of truth.

With six groundbreaking tools, Bliss Point doesn’t just measure past performance; it helps marketers plan for the future, informing brands of their next best marketing moves. Strengthened by the Tinuiti Audience Planning System (T.A.P.S.), brands can finally leverage their highest-fidelity customer data to optimize strategies with measurement capabilities found nowhere else.

Powered by leading-edge econometric principles, modern machine learning and AI, Bliss Point unlocks new potential, leveraging a unique set of tools to meet specific challenges while driving ambitious goals.The platform features multiple products including: Rapid Media Mix Modeling (rMMM), Always On Incrementality, Brand Equity Insights, Cross-Channel Measurement Dashboards, Creative Insights, and Forecasting.

Growing With New Brands

In 2024, our client roster expanded with iconic global brands who were ready to see what’s possible when previously fragmented data is connected and immediate insights are generated. These new brands included: Chalkboard Fantasy Sports, Corepower Yoga, Designer Shoe Warehouse (DSW), eos, NOBULL, SAXX, and The Shade Store.

Boundary Pushing, Record-Breaking Client Work 

Leveraging Bliss Point by Tinuiti Rapid Media Mix Modeling (rMMM) led to all-new levels of efficiency and optimization, turning insights into action for real, measurable business impact: 

• Poppi: Tinuiti’s geo-specific rMMM, in partnership with Crisp’s higher granularity retailer data and custom data model, effectively linked Poppi’s digital campaigns to in-store sales, providing measurable insights that drove a 91% year-over-year sales growth.
• Leafguard: Rapid Media Mix Modeling (rMMM) enabled an optimized media strategy for Leafguard, reducing customer acquisition costs by 12%, increasing prospects by 30%, and contributing to the company’s acquisition by Great Day Improvements, LLC in 2024.
• Away: Using Google’s GeoX technology, Tinuiti and popular luggage brand, Away launched a targeted YouTube campaign, optimizing for site visits and conversions across 99 key regions. The six-week campaign drove a 7% lift in site visits, a 6% increase in purchases, and a 3x return on ad spend (RoAS).
• Brooks Running: The well-known running shoe brand turned to Tinuiti to enhance customer engagement through personalized campaigns using data from its loyalty program and DashLX technology. The initiative drove a 32% lift in revenue per email delivery, a 9% increase in overall revenue, and a 20% boost in click rates.

Client case studies across the media mix including social, commerce, and TV & Audio:  

• Blueair: A Swedish air purifier company, Blueair collaborated with Tinuiti to enhance customer conversion and retention while reducing advertising costs. Utilizing Amazon Marketing Cloud (AMC), Tinuiti developed custom audiences and implemented a comprehensive full-funnel strategy with staggering results including a 68% reduction in acquisition costs for new-to-brand customers and a 328% increase in return on ad spend, with AMC audiences contributing to 20% of total sales at only 4% of the ad spend. 
• Brooks Brothers: Well-known fashion brand Brooks Brothers sought to expand its customer base beyond its traditional demographic of men aged 55 and older and attract younger Millennial consumers. To do this Tinuiti implemented an over-the-top (OTT) advertising campaign, launching ads featuring younger models and modern fashions on platforms like Netflix and Hulu, and leveraging advanced targeting based on age and viewing habits. This strategy resulted in a 20% increase in overall conversions, 3,000 incremental site visits, and a 46% revenue growth over the prior period, effectively introducing Brooks Brothers to a whole new Millennial audience. 
• e.l.f Cosmetics: Hoping to strengthen its connection with the Latinx community, e.l.f. Cosmetics collaborated with Colombian urbano and reggaeton artist Manuel Turizo to produce the original song and music video “ojos. labios. cara.” Together, Tinuiti and e.l.f. launched a campaign to effectively spotlight the collaboration, including airing commercials during the Latin Grammys and leveraging TikTok to reach Spanish-speaking beauty enthusiasts. This approach resulted in a fourfold increase over Telemundo’s historic Instagram click-through rate benchmark and a 75% improvement over NBCUniversal’s video view rate benchmark.
• illy caffè: An Italian coffee brand renowned for its quality and sustainability, illy caffè tapped Tinuiti to help increase its market share against dominant competitors. A comprehensive campaign on Amazon leveraging streaming TV ads and online display ads highlighted premium offerings with incredible results, including a 99% year-over-year increase in new Amazon sales, an 18% surpassing of sales targets, and a 50% rise in glance views.
• Sony Electronics:  Aiming to boost market share for their WF-1000X earbuds by engaging a younger, highly engaged demographic on Snapchat, Sony and Tinuiti collaborated with influencers to create authentic content, including unboxing videos and real-life usage scenarios that would resonate with users. This strategy yielded a fivefold increase in action intent compared to Snapchat norms, a 13-point rise in product awareness, and a 310% surge in site traffic.
• Wrangler: An iconic American denim and casual wear brand, Wrangler partnered with Tinuiti to enhance the effectiveness of their Snap campaigns. A strategic shift to Landing Page View (LPV) goal-based bidding led to a 3.8x increase in conversions, a 34% improvement in cost per thousand impressions (CPM), and a 50% reduction in bounce rates. 

Our Industry Deep Partnerships

By prioritizing strategic, first-to-market alliances with major platforms and publishers, we enhanced efficiency, privacy-centric strategies, and delivered short-term and long-term success for clients. Throughout the year we developed advanced AI-powered optimization across platforms like Google, Meta, and Amazon, participating in exclusive generative AI creative alphas with Google, Meta and TikTok, further solidifying its leadership in marketing innovation.

2024 partnership highlights include:

• Amazon: Managed more than $600MM in Amazon spend as the largest independent agency, showcasing success with Amazon DSP campaigns for brands like Blueair and Poppi.
• Google: Partnered to develop a YouTube planning tool that provides insights and estimates for reach, CPMs, and budgets necessary for all YouTube planners to quickly build an effective plan targeted to the client’s audience.
• Meta: Co-developed a solution enabling Tinuiti’s collaboration with clients on campaign setup and management, directly integrating with Meta Ads Manager via the Marketing API. This data-backed integration will allow for discrepancy alerting and an enriched Tinuiti-wide data lake, effectively measuring the impact of Meta across all Tinuiti advertisers. 
• Snap: Delivered a 380% increase in conversions for Wrangler through a partnership with Snap, recognized by CEO Evan Spiegel.
• TikTok: Helped clients leverage TikTok Shop for social commerce growth, with CMO Dalton Dorné joining TikTok’s AI advisory board, Symphony Collective.

Third-Party Applause

We earned recent recognition as a ‘Strong Performer’ in the first-ever The Forrester Wave™: Media Management Services, Q4 2024, ranking higher than several global holding companies. The report highlighted our full-funnel “next best customer” approach and focus on business impact, awarding the agency top scores in Media Planning, Measurement, and Attribution, and Pricing Flexibility and Transparency. 

We received Forrester’s highest possible ranking in Media Planning, Measurement, and Attribution, third-party validation that both our nimbleness and innovative culture, as well as new and longstanding client relationships are shaping the future of measurement.

Tinuiti excels in media planning through a ‘next best customer approach,’ powered in equal parts by its TAPS planning process and proprietary Bliss Point technology.

Jay Pattisall
VP and Senior Agency Analyst at Forrester

Expanded Global Footprint

In 2024, we continued to expand globally with offices in Mexico, Canada and the UK, milestones reflecting the agency’s ability to scale while maintaining its unique independent edge. With a new footprint in Mexico City, we have enhanced our ability to service a growing roster of international clients and support their global business goals. The new North American location continues to expand our workforce across timezones and supports client business globally with 40% of Tinuiti clients spend now outside of the U.S. in more than 120 countries.

The Power of 20. Celebrating 20 Years.

A lot has happened since Tinuiti, then known as Elite SEM, opened our doors as a performance-driven digital marketing agency founded on search engine marketing. Since 2004, that small, scrappy search shop has evolved into the largest independent full-funnel marketing agency in the US, supporting global brands including household names such as Unilever, Poppi, and e.l.f. Cosmetics.

Timeline:

• In 2009, a mere five years as an established agency, Elite SEM already proudly represented some of the nation’s leading companies, including household brands such as Audible, American Cancer Society, Diapers.com, Ethan Allen, Hugo Boss, Merry Maids, Terminix, TruGreen, and USA Today.
• In 2015, Elite SEM’s hard work paid off taking home Ad Age’s Small Agency of the Year award. 
• In 2017, big things were in motion. Tinuiti partnered with Mountaingate Capital, a leading private equity firm, catalyzing leadership and executive team growth and a wave of acquisitions, including ORIONCKB, an industry leader in paid social advertising; Email Aptitude, an established email provider; and CPC Strategy, a leading agency for Amazon.
• By 2019, Elite SEM had vastly outgrown its roots in Earned and Paid Search and officially rebranded to become Tinuiti. 
• In 2020, a newly minted Tinuiti embraced the ‘new normal’ and continued to accelerate while navigating the reverberations of a global pandemic. A busy (to say the least) year, in December of 2020 Tinuiti partnered with a leading growth-oriented investment firm, New Mountain Capital, to further investment in talent, capabilities, and products. 
• In 2021, Tinuiti welcomed Amazon-specialist agency Ortega Group, as well as leading streaming media agency Bliss Point Media and its subsidiary, Prospect Point Media. 
• Two years later, Tinuiti kicked off 2023 with another exciting acquisition, acquiring Ampush, a leading growth marketing agency with a core focus across social platforms.

Today, we are the largest independent performance marketing agency across the media that matters most, with $4 billion in media under management, more than a dozen established service lines, and an employee headcount now surpassing 1,200 people. 

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The largest independent performance marketing agency enhances client servicing and strategic planning practice with two new leadership appointments

NEW YORK, NY – December 10, 2024 – Tinuiti, the largest independent full-funnel marketing agency across Streaming TV, Google, Meta, and Amazon, today announced the appointments of Daniele Renda as EVP, Managing Director, Enterprise, and Michael Martinez as SVP of Strategic Planning. Renda will report to Chief Client Officer Diana DiGuido, while Martinez will report to Tavo Castro, EVP of Strategic Planning and Investments.

Daniele Renda, EVP, Managing Director, Enterprise: As Managing Director of Enterprise, Renda will be responsible for co-leading Tinuiti’s Enterprise portfolio with Andrea Snyder, EVP, Managing Director. Together, they will manage a diverse mix of complex U.S. and global brands, ensuring that their omnichannel strategies and activations align with client objectives. Renda’s role will involve driving growth through strategic guidance, fostering deeper client relationships, and ensuring operational excellence across the portfolio. She will also play a key role in advancing broader business goals, supporting the agency’s vision while maintaining a high standard of client service and performance. Renda brings extensive leadership experience to Tinuiti, having previously served as SVP and Managing Partner at Brainlabs, where she oversaw the Enterprise business in North America. Daniele brings over 23 years of experience in the agency space, including more than 12 years at iProspect/dentsu Media, where she served as EVP and Managing Director. In this role, she oversaw a team of over 200 and led large-scale client accounts such as LinkedIn and Intel, along with other global brands in the travel, hospitality, and financial services sectors.

Michael Martinez, SVP, Strategic Planning: Martinez will oversee the agency’s Strategic Planning Capability, driving consumer insights, integrated channel planning, and communications strategies for clients and new business pitches through Tinuiti’s audience and media planning approach TAPS. Martinez will align strategy across teams while shaping Tinuiti’s communications and media planning practice, driving talent development, and enhancing strategic planning competencies.With over 20 years of marketing experience across both independent agencies and major holding companies, Martinez has held leadership roles at Dentsu, OMG, and Publicis Groupe. Most recently, he led West Coast accounts at Publicis Groupe’s Starcom, managing a diverse team of more than 50 members across the U.S., UK, Canada, and Australia.

Daniele brings over 23 years of agency experience and a deep expertise in leading complex, high-growth accounts at every stage of their development. Her proven track record of delivering impactful results and her passion for building and nurturing long-term client relationships make her a key asset to our Enterprise team. In her role as Managing Director, she will drive strategic growth for Tinuiti’s Enterprise portfolio, ensuring that we meet the evolving needs of our clients and deliver excellence across both U.S. and global markets. As we look toward 2025, Daniele’s leadership will be instrumental in driving new opportunities and growth for our clients!

Diana DiGuido Chief Client Officer, Tinuiti

Mike has a deep appreciation for truly consumer-centric strategy and planning, combining data-driven analysis with human insights to maximize business impact. But what really sets him apart is his ability to build and lead high-performing teams that push the envelope of innovation, critical as we seek to maximize the impact of our Bliss Point technologies across our clients and deliver our “next-best customer” approach to audience-based strategy and planning.

Tavo Castro EVP, Strategic Planning and Investments, Tinuiti

These appointments bookend a milestone 2024 for Tinuiti, including innovative client work, continued growth, and notable industry recognition. Most recently, the agency received the highest possible scores in the Media Planning, Measurement and Attribution, and Pricing Flexibility and Transparency criteria among the most significant media management services providers in The Forrester Wave™: Media Management Services, Q4 2024. The report specifically cited Tinuiti’s “next best customer” approach and focus on business impact.

Earlier this year, Tinuiti underwent a structural redesign to a client-centric model, introduced  new brand positioning to reflect its full-funnel capabilities and product-led approach, and officially launched Bliss Point by Tinuiti, the agency’s proprietary technology suite. This period of rapid change has also been marked by robust growth and impressive client wins. Over the past year, Tinuiti’s Media Agency of Record revenue has tripled, demonstrating that its product-driven, full-funnel performance model is exactly what brands need.

About Tinuiti
Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most. Tinuiti has $4 billion in digital media under management and more than 1,000 employees. The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point. Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands. For more information visit http://www.tinuiti.com.

Press Release

Tinuiti Receives Highest Possible Scores in Media Planning, Measurement and Attribution Criteria in First-Ever Media Management Services Report by Top Global Research and Advisory Firm

Nov 13 2024

Tinuiti is the only agency to receive the highest possible score in the Media Planning criterion

NEW YORK, NY – November 13, 2024 – Tinuiti, the largest independent full-funnel marketing agency across the media that matters most, has been named a ‘Strong Performer’ among the most significant media management services providers in The Forrester Wave™: Media Management Services, Q4 2024. The report cites Tinuiti’s full-funnel “next best customer” approach and focus on business impact, assigning Tinuiti the highest possible scores in the Media Planning, Measurement and Attribution, and Pricing Flexibility and Transparency criteria. 

Tinuiti attributes these scores to Tinuiti’s audience and media planning approach, TAPS, and Tinuiti’s proprietary measurement suite, Bliss Point by Tinuiti—which includes products such as Rapid Media Mix Modeling (rMMM), Incrementality, Forecasting, In-store Sales Lift, Creative Insights, and Brand Equity-as the platforms and process that have lead to best-in-class- approach. 

The report, authored by Jay Pattisall, Vice President, Principal Analyst at Forrester Research, identified, researched, analyzed, and scored the 12 most significant digital global media management service providers via a 22-criterion evaluation assessing each provider’s Current Offering and Strategy. 

Jeremy Cornfeldt, President at Tinuiti, said: “To deliver true full-funnel success, brands must combine deep channel expertise with sophisticated audience and media planning. Tinuiti is the only agency to receive the highest score in the Media Planning criterion, with the Forrester report citing “Tinuiti excels in media planning through a next best customer approach, powered in equal parts by its TAPS planning process and proprietary Bliss Point technology.” To us, this long-awaited Forrester Wave report reinforces Tinuiti’s commitment to ongoing innovation and evolution—and that’s exactly what we set out to demonstrate.”

Tinuiti received the highest scores possible (5/5) in three criteria:

• Media planning: “Tinuiti excels in media planning through a ‘next best customer approach,’ powered in equal parts by its TAPS planning process and proprietary Bliss Point technology.”
• Measurement and attribution: Our measurement suite, Bliss Point by Tinuiti, sits at the center of our strategic process and fuels our teams to recognize real-time insights and actions.
• Pricing flexibility and transparency: “[Tinuiti] boasts a superior pricing model with performance-based, time-and-materials, and SaaS-fee commercial models.” 

Officially unveiled earlier this year, Bliss Point by Tinuiti is a suite of patented measurement technology designed to help marketers achieve the optimal level of investment to maximize impact and efficiency. In conjunction with Bliss Point, TAPS, fuels an integrated marketing approach, working in lock-step with Rapid Media Mix Modeling (rMMM) to quantify the audience opportunity and consumer journey by driving upper-funnel success. Powered by TAPS, Tinuiti’s strategic process is a recursive cycle beginning with the highest-fidelity customer data, which is used to develop insights from existing customers. This enables optimized strategies and tactics across transaction, attention and persuasion, and collectively delivering the next best customer.

The report by Jay Pattisall, Vice President, Principal Analyst at Forrester Research, said: “Tinuiti is a good fit for traditional enterprise brands applying growth marketing tactics and digital-native, direct-to-consumer brands entering measurable mass marketing.” 

In the past five years, the agency has experienced tremendous growth, including three major transformations: a structural redesign to a client-centric model, new brand repositioning to reflect full-funnel capabilities and product-led approach, and the launch of Bliss Point by Tinuiti, the agency’s proprietary technology suite. During this period, Tinuiti’s Media Agency of Record revenue has tripled, proving that the agency’s product-driven, full-funnel performance model is exactly what brands need.

For four decades, Forrester Research has given business and technology leaders the information necessary to accelerate growth and make confident, informed decisions. Read The Forrester Wave™: Media Management Services, Q4 2024 here. 

About Tinuiti

Tinuiti is the largest independent full-funnel marketing agency in the US across the media that matters most. Tinuiti has $4 billion in digital media under management and more than 1,200 employees. The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point. Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands. For more information visit https://tinuiti.com/.

Press Release

Tinuiti Appoints Emerging Portfolio Managing Director

Sep 26 2024

Former GroupM Operations Lead to Head Tinuiti’s Emerging Portfolio of Fast-Growing Challenger Brands, Rounding Out Agency’s Managing Director Leadership Bench

NEW YORK, NY – September 26, 2024 – Tinuiti, the largest independent performance marketing agency across the media that matters most, today announced the appointment of Andrea Snyder as EVP, Managing Director, Emerging. She will report to Chief Client Officer Diana DiGuido.

Snyder joins Tinuiti from GroupM’s EssenceMediacom, where she was the North American Operations Lead overseeing the daily operations for The Coca-Cola account. She spearheaded transformational initiatives, guided a team of over 300 professionals, and was known for thinking creatively about media delivery and challenging conventional approaches.

Andrea brings over two decades of experience managing complex accounts at various stages of maturity and growth. The makeup and breadth of our Emerging Portfolio clients align with her proven ability to build high-performing teams, making her a perfect fit. With the managing director leadership we have in place, we are well-positioned to deliver exceptional growth for our clients as we head into 2025.

Diana DiGuido Chief Client Officer, Tinuiti 

As EVP and Managing Director, Snyder will oversee Tinuiti’s Emerging portfolio, which includes fast-growing challenger brands, many of which are backed by private equity or venture capital. These brands prioritize technology expertise when selecting marketing partners and focus on deploying marketing dollars to directly generate customer and revenue growth. Tinuiti plays a crucial role in driving significant progress toward their revenue growth goals. Snyder will concentrate on overall retention and growth while also addressing the operational needs of the Emerging portfolio.

Tinuiti’s esteemed reputation and commitment to innovation is part of what drew me here. I’m eager to leverage my experience in growing brands within fast-evolving markets to help our clients navigate new challenges, surpass business goals, and seize opportunities. Collaborating with such a forward-thinking team is an exciting opportunity, and I’m looking forward to driving impactful results together.

Andrea Snyder Managing Director, Emerging, Tinuiti 

Prior to GroupM, Snyder served as Managing Director, Northeast at Wpromote, where she led regional operations and managed the P&L for high-growth and emerging brands such as NBC Peacock, SoulCycle, Melissa & Doug, Mack Weldon, and Samsung. While at Wpromote, Snyder oversaw the delivery of performance campaigns for several emerging and growth-driven clients, including J.McLaughlin, Dynatrace, and KidKraft, guiding them through their next phase of growth, which involved securing additional funding, mergers and acquisitions, and going public. Snyder has also developed impactful marketing strategies for Ogilvy, Digitas, and Arnold. 

Snyder’s addition follows a series of appointments earlier this year, including Gisela Germano Managing Director, Enterprise; Josh Brisco, Managing Director, Growth; and Simon Poulton as EVP, Innovation and Growth earlier this year. 

Across portfolios, leadership is leveraging the newly unveiled Bliss Point by Tinuiti—a suite of patented measurement technology designed to help marketers achieve the optimal level of investment to maximize impact and efficiency, effectively reaching the marketing Bliss Point. Announced on stage at Tinuiti Live in May, the agency’s sold-out annual tentpole event, the agency also introduced its new brand positioning, “Hit Your Marketing Bliss Point,” and formally commemorated its 20th anniversary.

About Tinuiti
Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most. Tinuiti has $4 billion in digital media under management and more than 1,200 employees. The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point. Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands.

Press Release

Tinuiti Joins Select Group of TikTok Shop Agency Partners

Sep 19 2024

TikTok Shop Partner Status Grants Early Access to Alphas, Betas, and Exclusive Platform Support Ahead of Shopping-Centric Q4 and 2025 Planning

NEW YORK, NY – September 19, 2024 – Tinuiti, the largest independent performance marketing agency across the media that matters most, today announced it is officially certified as a TikTok Shop Partner, making the agency a one-stop solution for brands interested in selling on the platform.

A testament to Tinuiti’s commitment to innovation, performance-driven results, and expertise in emerging platforms, today’s accreditation ensures clients benefit from greater efficiency, with no outsourcing required and preferred platform support. Tinuiti will also gain early access to TikTok’s alphas and betas, enabling powerful first-to-market opportunities within the highly competitive commerce landscape.

Tinuiti has an incredibly long and valued history with TikTok that continues to unlock the best the platform has to offer. With this exclusive accreditation as a TikTok Shop Agency Partner, we are even better equipped to help clients succeed on the platform, ensuring brands stay ahead in a competitive market, bringing data-driven strategies to life, and driving growth in the ever-evolving digital commerce environment.

Jack Johnston Senior Social Innovation Director, Tinuiti 

Since its launch in 2021, TikTok Shop has quickly emerged as a dynamic addition to the platform. Blending entertainment and ecommerce, TikTok Shop leverages a highly-interactive audience, allowing brands to reach consumers in real-time, driving engagement and spontaneous purchases with immersive, native experiences. With over 1 billion active users globally, TikTok Shop offers a powerful tool for brands to drive sales, offering unprecedented opportunities for brands to tap into the purchasing power of a highly engaged audience, while also enhancing brand awareness.

Tinuiti leverages its years of close partnership with TikTok, including being the first US-independent agency to receive the TikTok marketing partner badge in 2021, the highest-level certification partners can achieve. In 2023, Tinuiti was selected as a badged TikTok Marketing Partner in the newly added Agency category, joining a very select community as one of only two U.S. agencies granted the designation, and one of just 10 agencies recognized globally.

About Tinuiti
Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most. Tinuiti has $4 billion in digital media under management and more than 1,200 employees. The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point. Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands. For more information visit https://tinuiti.com/.