2 Days. 9 Sessions.

Join us for our 10th annual Amazon and Retail Media Summit. During this two-day virtual event, industry leaders and innovators come together to explore cutting-edge strategies for maximizing success across Amazon and Retail Media. Through insightful presentations and engaging panels, you’ll expand your overall understanding of the fast-moving space while also gaining actionable tactics to conquer the evolving retail media landscape.

Over two days, dive deep into Amazon and Retail Media’s newest innovations and best practices. Day 1 focuses on unlocking Amazon’s full potential, while Day 2 highlights Retail Media strategies that drive measurable success across channels. Whether you’re a marketer, advertiser, or brand strategist, this summit is your opportunity to stay ahead in the ever-changing ecosystem.

DAY 1: AMAZON

Amazon and Retail Media State of the Union

10 AM PT / 1 PM ET

Kick off the summit with the leading industry expert, Elizabeth Marsten, as she delivers an in-depth look at the state of Amazon and Retail Media in 2024. Dive into key insights on AI integration, omnichannel strategies, and achieving measurable outcomes across the funnel.

Join Elizabeth as she sets the stage for the summit, spotlighting emerging trends and actionable strategies for 2025.

Elizabeth Marsten

Vice President, Innovation & Growth Tinuiti

Unlocking Next-Gen Amazon Features: Sponsored Ads, AMC & Beyond

10:20 AM PT / 1:20 PM ET

Amazon’s move to open AMC to Sponsored Ads advertisers in 2024 has revolutionized search advertising. But what does that mean for your campaigns?

In this session, Jeff Cohen from Amazon Ads will guide you through the ABCs of AMC, providing an accessible overview to ensure you have all the fundamentals down pat. Whether you’re new to AMC or ready to refine your approach, this session is your gateway to leveraging this game-changing tool.

Karie Casper

Commerce Media Strategist Tinuiti

Jeff Cohen

Principal Evangelist Amazon Ads

Tapping into Incremental Growth with Amazon DSP

10:55 AM PT / 1:55 PM ET

Amazon DSP is an essential tool for unlocking incremental growth by reaching new customers and driving brand expansion.

In this session, Tinuiti will showcase how an audience-first strategy with Amazon DSP enables brands to uncover untapped customer segments, boost brand consideration, and achieve new-to-brand sales. Join us as we explore proven tactics for leveraging Amazon DSP to drive measurable growth and enhance your Amazon advertising strategy.

Maddie Barton

Director, Growth Softlines Tinuiti

Gena Choi

Senior Specialist, Commerce Media Tinuiti

Transforming Amazon Advertising with Full-Funnel Strategies

11:30 AM PT / 2:30 PM ET

Join Tinuiti’s top commerce media experts as they unlock the power of Amazon’s multifaceted advertising ecosystem. In this session, we’ll explore how brands can leverage Amazon’s full suite of advertising solutions—including search, display, streaming, audio, and creative AI—to drive impactful results across every stage of the funnel.

Discover how Amazon’s omnichannel media platform empowers advertisers to create seamless, personalized experiences that not only capture attention but also convert consumers into loyal customers. The time is now to begin harnessing the full potential of Amazon’s evolving platform, driving growth through innovative, full-funnel approaches.

Jonathan Cole

Senior Manager, Commerce Media Tinuiti

Ken Magner

Commerce Media Strategist Tinuiti

Seamless Scaling: Aligning Media & Ops for Amazon Growth

12:05 PM PT / 3:05 PM ET

In today’s competitive Amazon landscape, scaling effectively within this dynamic ecosystem is more critical than ever. This panel brings together experts in Amazon media strategy and operational excellence to discuss how to align advertising efforts with streamlined operations.

Learn how to overcome common challenges, eliminate inefficiencies, and create a cohesive strategy that drives efficiency and growth within the Amazon marketplace. Whether you’re launching a new product, running a campaign, or optimizing an existing presence, this session will equip you with actionable insights to scale successfully and thrive in Amazon’s fast-paced environment.

Megan King

Senior Manager, Retail Operations Tinuiti

Ryan Yamamoto

Senior Manager, Commerce Media Tinuiti

Eva Hart

Sr. Manager, Demand Generation at Jungle Scout & Brand Owner

DAY 2: RETAIL MEDIA

Maximizing Brand Impact: Leveraging Walmart’s Full-Funnel Advertising to Boost Brand Visibility and Sales

10 AM PT / 1 PM ET

Discover Walmart’s full-funnel advertising opportunities and learn how to connect with consumers at every stage of their shopping journey. This session will dive into strategies for building awareness through CTV, driving consideration, and increasing purchases with Walmart’s on-site activations. Gain actionable insights to elevate your brand’s visibility and sales by leveraging these powerful tactics.

Join us for insights from industry experts and discover how the mission-driven ethical chocolate brand (and Tinuti client), Tony’s Chocolonely, is leveraging strategies to maximize growth and visibility in 2025.

Nina Rossi

Commerce Media, Senior Specialist Tinuiti

Raquel Kozlowski

Senior Innovation and Growth Director Tinuiti

Retailer Data Meets Social Commerce: Engaging Audiences with TikTok Shop, Micro-Influencers, and More

10:35 AM PT / 1:35 PM ET

Uncover how to turn social commerce into measurable success. This session will dive into tracking and optimizing social commerce performance using retailer-first-party data, curated content, and micro-influences.

Discover how omni-channel content solutions like Bazaarvoice, which specializes in leveraging customer reviews, ratings, and user-generated content to build trust and drive conversions, seamlessly integrate with platforms such as Walmart, Target, and TikTok Shop. Walk away with actionable insights to elevate your social commerce strategy.

Kelsey Abell

Vice President, Influencer Marketing Tinuiti

Jami Reetz

Manager, Social Client Success Bazaarvoice

Winning in a Fragmented Retail Media Space with Programmatic

11:10 AM PT / 2:10 PM ET

As the retail media landscape becomes increasingly fragmented, leveraging programmatic buying is essential for cutting through the noise and achieving success.

In this session, experts from Tinuiti and leading self-service programmatic ad buying platform, The Trade Desk, will share the latest best practices and strategies for using programmatic advertising to capture consumer attention, optimize media spend, and drive conversions in an increasingly competitive market. Gain valuable insights into how to navigate the complexities of retail media and stay ahead of the competition through data-driven decision-making.

Lindsey Jara Wald

Senior Director, TV, Audio & Display Tinuiti

Coleman Winner

Senior Strategist, TVAD Tinuiti

Incrementality in Retail Media: Bridging the Gap Between Expectation and Reality

11:45 AM PT / 2:45 PM ET

Join us for an engaging panel discussion where we explore the state of incrementality in retail media—where it stands today and where we think it’s headed. We’ll discuss industry expectations versus reality and what “incrementality” can truly mean for your brand.

Learn how to navigate varying inputs, define incremental value for your business, and measure success effectively in this evolving landscape.

Simon Poulton

Executive Vice President, Innovation & Growth Tinuiti

What We Covered:

• Imagine a world where AI doesn’t just assist—it buys. Where Gen Z swaps screen time for print. These aren’t far-off ideas; these are the big moves we’re betting on for 2025.
• Get a direct breakdown of Tinuiti’s top five Big Bets for 2025, straight from our CMO. Discover actionable insights on aligning your brand strategy with the latest in AI, creative evolution, and measurement advancements.
• Learn how to prioritize high-impact initiatives that drive measurable growth and build long-term resilience in a changing market.

Dalton Dorné

Chief Marketing Officer Tinuiti

As we look to the year ahead, Tinuiti’s Big Bets are focused on helping brands build resilience and drive measurable growth amidst change. 

Join Dalton Dorné, Tinuiti’s CMO, to kick off the new year with our Big Bets,  to break down the essential strategies and insights needed to stay ahead. Skip the fluff and dive right into the trends that will shape the future, with actionable guidance to make these bets work for you.

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Day 1 Recordings

Day 2 Recordings

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What We’ll Cover

• Dive into the powerful world of Amazon Marketing Cloud (AMC) Audience Targeting and learn how to pinpoint your audience with precision.
• From streaming to live broadcasts, discover how to leverage every aspect of Amazon online video to captivate your audience and acquire new customers.
• Gain valuable insights into accessing and interpreting data for effective targeting, and learn how to differentiate strategies within the Amazon ecosystem for maximum impact.

Amazon’s strategic move into streaming is a game-changer for advertisers. By capitalizing on the consumer shift to streaming and live broadcasts, Amazon offers the opportunity to seamlessly integrate your brand’s products into popular shows and live events like never before.

The investments Amazon has made in this space are all geared toward providing advertisers like you with unparalleled access to data and real-time engagement opportunities. With AMC insights, you can craft highly targeted strategies that ensure every ad dollar is a strategic investment, reaching new audiences while optimizing existing ones.

And the ultimate ecommerce goal? Driving traffic to your website. With Amazon online video, transform browsers into loyal customers, click by click.

Register now to join experts from Tinuiti and Amazon Advertising to unlock the full potential of Amazon Online Video.

Our Speakers

Robert Avellino

VP, Commerce Innovation and Growth Tinuiti

Jonathan Cole

Senior Manager, Commerce Media Tinuiti

Stu Lovejoy

Sr. Ad Tech Partner Amazon Advertising

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Watch Tinuiti Live 2024 On-Demand

Welcome to the on-demand experience of Tinuiti Live 2024. Tune in to hear about how a quantitative revolution is remaking marketing and how measurement can empower brands to make the kinds of bold decisions that can grow their business. Whether you missed the live event or want to dive deeper into specific topics, our on-demand library has you covered.

What You’ll Learn

• Get a comprehensive breakdown of what you need to do at each stage of your brand’s Prime Day journey. From prepping listings to capitalizing on post-event buzz, you’ll be set up for success every step of the way.
• Learn how to leverage Amazon Marketing Cloud (AMC) to surface consumers most likely to shop for your brand on Prime Day. Discover strategies to target these high-intent customers effectively.
• Explore the power of Amazon Demand Side Platform (DSP) and video advertising to create awareness of your upcoming Prime Day deals and gain insights into crafting impactful pre-Prime Day campaigns to maximize visibility and engagement.
• Get actionable tips on setting up your account’s Product Detail Pages (PDPs) using creative and SEO best practices to drive conversions on Prime Day.

Are you prepared to expand your brand’s reach and attract new customers during the biggest shopping event of the year? Prime Day isn’t just about discounts and deals; it’s an opportunity for brands to stand out amidst the digital frenzy. At Tinuiti, we understand the challenges you face in reaching and engaging with a broader audience on Amazon. From the need to boost brand visibility to streamlining operational efficiency, we’ve heard your concerns loud and clear.

With Prime Day 2024 on the horizon and the economy showing no signs of slowing down, now is the time to seize the opportunity. In 2023 alone, shoppers splurged nearly $13 billion during Prime Day—a testament to the event’s monumental impact.

Our panel of seasoned experts is here to guide you through the maze of Prime Day prep. Learn the art of tailoring your messaging and what kind of offers are most likely to re-engage customers and drive unparalleled sales. We’ll dive into strategies that have shown the greatest success for business growth, sharing insights on what works (and what doesn’t) when it comes to navigating Prime Day madness.

Our Speakers

Megan King

Senior Manager, Commerce Strategy Tinuiti

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Strategist, Commerce Media Tinuiti

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The 15 Minute Breakdown

Are you ready to paint the town red with your beauty marketing expertise? Get ready to shake up your strategies and dive deep into the world of beauty marketing. From the rise of influencer marketing to the growing prominence of digital platforms, staying ahead of the curve is essential for marketers seeking to make an impact. 

Join Tinuiti’s Director of Research as he navigates through a treasure trove of data derived from our extensive 2024 Beauty Study. From decoding the shopping habits of different generations to uncovering the digital hotspots for beauty buffs, don’t miss your chance to join the beauty elite and make waves in the industry. Grab your front-row seat now for Tinuiti’s glam-packed webinar where you’ll be the first to receive Tinuiti’s Beauty Study.

What We’ll Cover:

• Uncover invaluable insights into consumer behavior across generations, enabling your brand to craft marketing strategies that resonate with beauty buyers of all ages.
• Explore the digital terrain where beauty trends flourish, uncovering the platforms and channels that wield the most influence over consumer purchasing decisions.
• How to drive conversions and foster brand loyalty in the beauty space, leveraging data-driven strategies to maximize your marketing impact.

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Director, Research Tinuiti

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