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The Forrester Wave™: Media Management Services, Q4 2024
Tinuiti recognized as a Strong Performer with highest possible scores in Media Planning, Measurement and Attribution Criteria
Tinuiti scores highest possible in the Media Planning, Measurement and Attribution criteria in The Forrester Wave™: Media Management Services and is the only agency to receive the highest possible score in Media Planning.
Amongst top vendors from various geographies, Tinuiti has been recognized in The Forrester Wave™: Media Management Services, Q4 2024 for its full-funnel “next best customer” media planning approach and focus on business impact, powered by our audience and media planning and measurement suite, Bliss Point by Tinuiti.
Tinuiti had the highest possible scores in:
- Media Planning Criterion: Tinuiti is the only agency to receive the highest possible score in the Media Planning criterion. Achieving our true full-funnel outcomes requires deep channel expertise combined with sophisticated audience and media planning. According to the Forrester report, “Tinuiti excels in media planning through a “next best customer approach,” powered in equal parts by its TAPS planning process and proprietary Bliss Point technology.”
- Measurement and Attribution Criterion: Our measurement suite, Bliss Point by Tinuiti, sits at the center of our strategic process and fuels our teams to turn rapid insights into rapid action. Bliss Point includes multiple products, including: rMMM, Incrementality, Forecasting, Creative Insights, In-store Sales Lift and Brand Equity.
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Digital Ads Benchmark Report Q3 2024
Quarterly Trends Across Google, Meta, Amazon, And More
Tinuiti’s Q3 2024 Digital Ads Benchmark Report features nearly 50 charts with analysis on the most important trends impacting the digital marketing industry. The report includes insights across social, search, video, and display by examining results for major platforms like Meta, Google, Amazon, TikTok, and more.
This edition of Tinuiti’s Digital Benchmark Report features high-level growth trends along with insights on emerging topics like:
- Whether an influx of political ad dollars has impacted Meta ad pricing for the typical advertiser on Facebook and Instagram
- The impact of AI on digital advertising, from the contribution of AI-powered campaign types to the effect of AI overviews in search
- Accelerating growth for ads on Amazon Prime Video and how ad pricing compares across the top streaming video platforms
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From A to Gen Z 2024
The Influences and Motivations Shaping Buying Behavior for Young Consumers
To better understand the distinct tastes of Gen Z, Tinuiti analyzed the generation’s responses across five different surveys conducted in 2024 that focused on apparel, beauty, home services, AI, and holiday shopping habits and preferences. The result is a comprehensive view of the youngest adult generation that unpacks how marketers should be thinking about several key characteristics of Gen Z, including:
- How recent economic conditions such as inflation and high interest rates are impacting Gen Z demand for products and services
- Where Gen Zers most frequently discover new products and services providers, as well as which channels and platforms they ultimately use for purchases
- How the brand qualities and traits that matter most to Gen Z differ from older generations and what that means for marketing
The purchasing power of Gen Z is already significant and will only grow in the future. To better understand how to best reach and appeal to this important cohort, download From A to Gen Z 2024 today.
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2024 Holiday Shopping Trends
Holiday Shoppers Look to Get an Early Start with Many Embracing AI and Self-Gifting
The all-important holiday shopping season is fast approaching, and US consumers will have more tools and options at their disposal than ever as they search for the perfect gift for each person on their list.
In July 2024, Tinuiti surveyed over 1,000 US holiday shoppers to better understand how they are feeling and what they are planning ahead of the holiday season. Access the full report for our analysis of the results including insights on:
- When shoppers will really get started on their lists and what social platforms they will turn to most for inspiration
- How consumers expect to incorporate AI-powered tools into their holiday shopping experience
- Which generations are most into self-gifting and how different age groups plan to shop across product categories
- The extent to which consumers still feel inflation will negatively impact their spending and whether they expect the US election to have impacts as well
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Digital Ads Benchmark Report Q2 2024
Quarterly Trends Across Google, Meta, Amazon, And More
Tinuiti’s Q2 2024 Digital Ads Benchmark Report shows which platforms are seeing the strongest growth and examines the key drivers shaping the marketing industry.
From the impact of Google’s AI Overviews to the role Temu is playing as a competitor for ad impressions, get the latest insights by downloading Tinuiti’s Q2 2024 Digital Ads Benchmark Report.
This edition of Tinuiti’s quarterly report also features analyses on the following topics:
- How the launch of Amazon Prime Video ads has impacted streaming ad spending growth and how CPMs for the format have fared so far
- Whether advertisers are pulling back from TikTok ads given a looming US ban and how growth for the platform compares to Facebook, Instagram, and Pinterest
- The growing contribution from AI-powered ad campaigns such as Meta’s Advantage+ shopping campaigns and Google’s Performance Max campaigns
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Public Perceptions of AI in Marketing
Artificial Intelligence is opening up a world of opportunities for consumers and brands alike as new platforms and tools come online every day.
To explore how consumers view the use of generative AI and what it means for marketers, Tinuiti surveyed over 1,000 US adults in June 2024. This extensive study dives into several key areas of consideration, including:
- How consumers feel about the use of generative AI by brands, and whether they think it’s being deployed too much.
- What the integration of AI-generated results into search engine results pages means for user experience.
- Which AI platforms are the most popular, and to what extent these new tools are cannibalizing the use of traditional search engines.
Brands are already exploring the possibilities of generative AI, but marketers should take care to understand consumer comfort with the technology and its uses. Download Public Perceptions of AI in Marketing to learn how adults are thinking about it today.
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2024 Beauty Marketing Study
How New Platforms, Changing Technology, and the Rise of Gen Z Are Shaping Beauty Shopping
Beauty shopping habits continue to evolve due to rapidly changing technology, the rise of new digital platforms, and the growing buying power of Gen Z.
To help marketers better understand the modern beauty customer journey, Tinuiti surveyed 1,021 US beauty shoppers in April 2024. The full report examines beauty product discovery, research, and purchasing with key insights on:
- The role of influencers in beauty product discovery and where TikTok users will turn if the platform is banned in the US.
- How and which consumers are using modern technologies like AR and AI in the beauty product customer journey.
- Whether beauty shoppers are spending more than they were a year ago and which stores they are turning to the most for beauty purchases.
The changing beauty landscape is pushing brands to adapt their marketing strategies to meet shoppers through the channels that matter most to them with messaging that resonates. Download Tinuiti’s 2024 Beauty Marketing Study now to better inform your marketing program.
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Digital Ads Benchmark Report Q1 2024
Quarterly Trends Across Google, Meta, Amazon, And More
From Temu’s shrinking presence in Google ad auctions to the growth of Reels across Facebook and Instagram, the Q1 2024 Digital Ads Benchmark Report dives into key trends from across the digital marketing spectrum.
2024 is already off to a strong start for the advertising industry across a number of platforms and channels. Download Tinuiti’s Q1 2024 Digital Ads Benchmark Report to get the scoop on where the growth is coming from and which trends to keep an eye on as we move through the year.
This edition of Tinuiti’s quarterly report covers important topics such as:
- The growth of streaming video advertising, and how pricing is trending over time with the addition of premium ad-supported networks
- Strong growth in the share of Amazon DSP spend attributed to television devices in the first quarter of Prime Video ads
- The widespread adoption of AI-powered campaign types such as Google Performance Max and Meta Advantage+ shopping campaigns
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2024 Apparel Marketing Study
From Temu to TikTok, How Apparel Shopping is Changing Across Generations
From the growth of Chinese behemoths like Shein and Temu to emerging technologies and channels, the world of apparel is rapidly changing, and consumer habits with it.
To better understand the shifts taking place, Tinuiti surveyed 1,000 US adults who regularly shop for apparel in March 2024. The resulting report includes a wide array of insights on key topics such as:
- Whether shoppers expect to spend more on apparel over the next year and how inflation continues to impact those decisions.
- How important influencers and social media have become for apparel purchases, particularly among Gen Z.
- The tools shoppers value most in evaluating apparel purchases, from virtual try-on technology to videos and user reviews.
How shoppers are discovering, researching, and purchasing apparel will continue to evolve, especially as younger generations make their mark. Download Tinuiti’s 2024 Apparel Marketing Study today to learn more.
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Home Services Marketing Study
How Homeowners Plan to Discover, Research, and Hire Home Services Providers in 2024
Home services companies have dealt with rapidly changing conditions over the last several years, from a pandemic-fueled rise in demand to the fallout from high interest rates.
2024 promises to once again introduce fresh conditions for home services providers to navigate in reaching consumers. Given this rapidly changing environment, Tinuiti surveyed more than 1,000 US homeowners in February 2024 to understand key aspects of their home services planning, including:
- What the possibility of lower interest rates might mean for home services demand over the course of 2024
- How far ahead and in which seasons homeowners are most likely to be searching for new providers, and which provider qualities are most important
- Which channels and platforms are most important for discovering and evaluating home services providers