Guides Archive | Tinuiti https://tinuiti.com/research-insights/guides/feed/ Largest Independent Performance Marketing Firm Fri, 06 Dec 2024 18:34:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 The 2025 Full-Funnel Marketing Guide https://tinuiti.com/research-insights/guides/the-2025-full-funnel-marketing-guide/ Thu, 05 Dec 2024 14:56:57 +0000 https://tinuiti.com/?post_type=guide&p=20938
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The 2025 Full-Funnel Marketing Guide

Tinuiti's 2025 Guide cover

In this guide, we will cover:

  • Emerging Trends for 2025: Explore key shifts like channel convergence, the rise of AI-driven personalization, and the growing dominance of streaming and social commerce.
  • Actionable Strategies: Learn how to unify marketing efforts across search, social, ecommerce, and more to create seamless, connected customer experiences.
  • Expert Insights and Predictions: Gain valuable advice from industry leaders on navigating evolving consumer behavior, leveraging innovative tools, and optimizing campaigns for measurable results.

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The challenges of 2024 have made one thing clear: marketers can’t afford fragmented strategies. With economic uncertainty, shifting consumer spending habits, and evolving privacy regulations shaking up the industry, navigating the challenges requires more than just managing a handful of separate channels. 

We’ve reached a point where the sheer number of platforms—whether it’s paid search, social, ecommerce, or streaming media—has turned marketing into a juggling act. In this guide, we’ll cover strategies that integrate these channels, creating seamless experiences that resonate across the customer journey.

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Tinuiti’s Big Bets for the CMO in 2025 https://tinuiti.com/research-insights/guides/tinuitis-big-bets-2025/ Thu, 21 Nov 2024 15:11:54 +0000 https://tinuiti.com/?post_type=guide&p=20853
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Tinuiti’s Big Bets for the CMO in 2025

Tinuiti's Big Bets for the CMO in 2025 cover

In Tinuiti’s eagerly-awaited annual white paper, we explore five pivotal shifts in digital advertising, designed to help your brand harness small, strategic moves that build toward meaningful, sustainable growth in 2025.

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In This Year’s Guide, We Cover:

Big Bet #1 – SEARCH | It’s the End of Search as We Know It

AI-driven “answer engines” are transforming search by delivering fast, personalized answers rather than traditional “blue links.” To stay visible, brands need to rethink content strategies, optimize for AI interpretation, and embrace new CPM-based answer sponsorships.

Big Bet #2 – COMMERCE | Agentic Commerce: Selling to Robots

AI agents are automating purchasing, pushing human decision-makers to the sidelines. Brands must adapt by making their products easily navigable and enticing to AI-driven agents that are making consumer choices based on data, not emotion.

Big Bet #3 – CREATIVE | Creative is the New Targeting

In a privacy-first web with limited tracking, creative strategy becomes essential. Today, ads find the right audiences through resonance rather than intensive targeting. The focus is on making content culturally relevant, inclusive, and authentic enough to reach the right people without forcing it.

Big Bet #4 – TRADITIONAL MEDIA | Back to the Future with Gen Z

For younger audiences, offline experiences are a powerful alternative to digital ads. Real-world touchpoints like billboards, pop-up events, and other forms of traditional media are making a comeback as brands rethink how to create memorable, tangible interactions.

Big Bet #5 – GROWTH STRATEGY | The Fight is for Inches, Not Miles

Instead of big leaps, brands need to focus on small, intentional moves that drive growth through incremental gains. Leveraging platforms like YouTube and advanced tools like Tinuiti’s rMMM and Always-on Incrementality measurement, brands can maximize their impact inch by inch.

Welcome to Big Bets 2025.

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The 2024 TV & Audio Guide https://tinuiti.com/research-insights/guides/2024-streaming-guide/ Wed, 17 Jan 2024 16:04:04 +0000 https://tinuiti.com/?post_type=guide&p=14568
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The 2024 TV & Audio Guide

Navigating the Convergence of the Video & Audio Landscape

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Streaming TV is rapidly becoming the preferred method of watching television, thanks to its convenience, affordability, and vast selection of content. Users can watch what they want, when they want, on a variety of devices. While the world of streaming isn’t necessarily new, as marketers, it’s crucial to stay on top of the latest and greatest advancements in the world of media. The streaming landscape is complex and ever-evolving, but it’s clear that it’s here to stay.

In this guide, we’ll take you on a journey through the fast-paced world of streaming TV, linear TV, and digital audio to equip you with the essential insights and knowledge to navigate the increasingly complex world of media consumption.

In this guide, we will cover:

  • Hot Topics: Dive deep into the most relevant and impactful trends across Connected TV (CTV), Linear TV, and Digital Audio
  • Measurement + Streaming: How to embrace outcomes-based measurement for your CTV campaigns
  • Expert Predictions: Gain valuable insights into the future of streaming and audio, with forecasts and predictions from industry experts
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Tinuiti’s 5 Big Bets for the CMO https://tinuiti.com/research-insights/guides/marketing-in-2024-five-big-bets-for-the-cmo/ Thu, 11 Jan 2024 15:12:07 +0000 https://tinuiti.com/?post_type=guide&p=18797
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Tinuiti’s 5 Big Bets for the CMO

2024-CMO-Big-Bets-report

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In Tinuiti’s highly anticipated annual white paper, we lay out the five most seismic transformations in digital advertising that will impact whether your brand just survives or actually thrives in 2024.

In this guide, we cover:

  • BIG BET #1 MEASUREMENT | Final Frontier of Measurement – Brand
  • BIG BET #2 AUDIENCES | Personalization Getting More Personal
  • BIG BET #3 STREAMING | The Return of the Commercial Break
  • BIG BET #4 CONSUMERS | The New Consumer is a Robot
  • BIG BET #5 SEARCH | Taking the ‘E’ out of SEO
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2024 Amazon & Commerce Media Marketing Guide https://tinuiti.com/research-insights/guides/2024-amazon-commerce-media-marketing-guide/ Mon, 11 Dec 2023 19:45:00 +0000 https://tinuiti.com/?post_type=guide&p=14455
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The 2024 Amazon & Commerce Media Marketing Guide

Choosing the Right Lane For Your Brand

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The world of retail media has greatly expanded in size, scalability, and importance in your marketing mix since Amazon launched their retail media network (RMN) in 2012, with retail media spend expected to grow to ~$45B in the US this year. In addition to changes driven by Amazon’s own growth and enhanced advertising capabilities, dozens of other retailers (and growing) have also launched RMNs of their own, including Walmart, Target, Kroger, and others we explore in this guide.

With so many retail media advertising options—each fueled by their own robust first-party insights, which are only increasing in importance as cookies crumble and signals go dark—how are brands to know where their dollars will be best spent? We aim to break that all down in our guide, providing actionable insights and top considerations to make as you launch or expand your retail media marketing efforts.

In this guide, we will cover:

  • The ‘3 Lanes’ of Retail Media in 2024 – starting with Amazon & Walmart
  • Areas We’re Watching for Growth
  • How to Drive Traffic to Amazon Stores in 2024
  • 2024 Amazon & Retail Media Predictions from the Experts
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2024 Email & SMS Marketing Guide https://tinuiti.com/research-insights/guides/2024-email-sms-marketing-guide/ Wed, 29 Nov 2023 19:52:00 +0000 https://tinuiti.com/?post_type=guide&p=14459
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The 2024 Email & SMS Marketing Guide

Transforming Cross-Channel Performance With AI, Innovative Data Capture, and Personalization 2.0

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In 2024, personalization is set to redefine marketing, armed with groundbreaking technology and innovative approaches, especially in AI and virtual spaces. While personalization isn’t a newcomer in the world of lifecycle marketing, it has undergone a significant transformation.

No longer limited to a single channel, it now spans email, SMS, on-site experiences, push notifications, cross-channel campaigns, and even in-store and virtual interactions. This guide explores these exciting developments and the opportunities they offer marketers.

In this guide, we will cover:

  • Must-have Email & SMS Marketing strategies to supercharge performance
  • How AI-power precision enhances your content strategy
  • Tips for crafting tailored cross-channel experiences that resonate with your audience
  • Overcoming digital barriers with Iterable: A comprehensive breakdown
  • Creating a seamless connection between online and in-store data
  • 2024 Email & SMS Marketing predictions from the experts
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2024 Paid Social Marketing Guide https://tinuiti.com/research-insights/guides/2024-paid-social-marketing-guide/ Wed, 08 Nov 2023 02:19:00 +0000 https://tinuiti.com/?post_type=guide&p=14882
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The 2024 Paid Social Marketing Guide

From Building Community to Leveraging AI: Navigating 2024’s Social Marketing Evolution

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Social media isn’t just a channel, it’s a hub of consumer engagement and brand advocacy. The question today isn’t whether to invest in social media marketing, but rather, how to do it effectively.

In 2023, we saw a focus on TikTok’s growing momentum, augmented reality, first-party data, influencer/creator marketing tactics, and so much more. In 2024, those themes will remain, but in this year’s Social Media Marketing Guide we’ll dive deeper into omni channel retail efforts, the natural rise in UGC and influencer marketing, the expanding realm of social commerce, AI powered ad tech and creative, and more.

In this guide, we will cover:

  • The Importance of In-Store and Online Cohesion The
  • Power of Authenticity and Fueling the Growth of Influencer Marketing
  • The Natural Rise in User Generated Content (UGC)
  • Swipe, Shop, Share: Unleashing the Potential of Social Commerce
  • AI Powered Ad Tech and Creative on the Rise
  • Unlocking the Power of Community in 2024
  • 2024 Social Media Predictions from the Experts
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2024 Google Ads Guide https://tinuiti.com/research-insights/guides/2024-google-ads-guide/ Mon, 06 Nov 2023 02:30:00 +0000 https://tinuiti.com/?post_type=guide&p=14885
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The 2024 Google Ads Guide

Expert-Selected Google Ads Innovations to Grow Your Business

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In the ever-changing world of digital marketing, it can be a challenge to keep up with the rapid pace of today’s ad ecosystems. But for digital marketers, every evolution brings a new wave of excitement and potential.

This guide hones in on what has us buzzing as marketers: the big advancements across Google Ads and the timely opportunities they present for brands in 2024.

In this guide, we will cover:

  • Incorporating key Google advancements into your 2024 marketing strategy
  • Supercharging your performance with new Performance Max capabilities
  • Unlocking valuable Google inventory through demand generation campaigns
  • Revolutionizing image creation with Product Studio’s generative AI
  • Exploring the impressive results and future potential of Video View Campaigns
  • Utilizing Tinuiti’s Intent Matrix (TIM) for data-driven digital advertising in 2024
  • Maximizing ROI while minimizing costs with Adthena’s search intelligence
  • 2024 Google Ad predictions from the experts
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Tinuiti’s 2023 Holiday Prep Starter Pack https://tinuiti.com/research-insights/guides/2023-holiday-prep-starter-pack/ Wed, 25 Oct 2023 18:59:00 +0000 https://tinuiti.com/?post_type=guide&p=14733
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Tinuiti’s 2023 Holiday Prep Starter Pack

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If there’s one thing every marketer knows, it’s that the earlier you prepare for the holiday season, the better off you will be.

Fortunately, we have the perfect starter pack to launch you ahead of your competition with all the data-driven insights you need to be successful in Q4.

Your holiday starter pack includes:

  • 2023 Holiday Shopping Trends Study: Insights into why consumers are turning to Amazon and TikTok for holiday gifting inspo, even as inflation concerns linger.
  • 2023 Playbook for Q4 and Holiday Success: Everything you need to know, from building awareness to converting customers, and holiday-specific marketing strategies for a successful Q4.
  • 37 Holiday Shopping Statistics & Key Marketing Insights Article: Top stats behind the most anticipated shopping season of the year.
  • From A to (Gen) Z Study: Explores the attitudes of young consumers from discovery to purchase so your brand can be where they are and effectively market to them.
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2023 Playbook for Q4 and Holiday Success https://tinuiti.com/research-insights/guides/2023-playbook-for-q4-and-holiday-success-guide/ Wed, 06 Sep 2023 17:56:00 +0000 https://tinuiti.com/?post_type=guide&p=14729
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2023 Playbook for Q4 and Holiday Success

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It’s that time of year again. Q4 planning starts now and we’ve built the ideal playbook to launch you ahead of your competition with all the data-driven insights you need to be successful this holiday season.

Access this interactive guide to learn everything you need to know, from building awareness to converting customers to building holiday-specific marketing strategies. The playbook covers best practices for search, first-party data, Amazon advertising and operations, and social media marketing – including how to measure all of it.

In this guide, we will cover:

  • Getting your brand’s products in front of the right audiences to maximize engagement and sales
  • Amazon strategies to help you stand out from your competitors in an overcrowded holiday landscape
  • Optimizing your brand’s operations and advertising on Amazon to better convert customers and improve your fulfillment strategy
  • Best practices in utilizing first-party data to drive holiday purchases
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