Unlocking End-to-End Success on Amazon
Wednesday, JUNE 8, 2022
ROAS is a direct reflection of your ROI of Amazon advertising – but it’s not reflective of all of your business objectives, may not take into account your operational goals, and offers a limited view of your Amazon performance.
The way to truly follow your North Star is through expanding the KPIs you focus on, while at the same time creating a robust marketing mix, and connecting these to your overall strategy.
In this webinar, we partnered with Amazon sales analytics platform, Jungle Scout, to unpack how to rethink your KPIs on Amazon, the impact of operations on advertising, and how to win with an integrated approach.
Our Speakers
Jeff Banks
Strategist, Marketplaces Tinuiti
Connor Folley
General Manager and Co-Founder of Downstream by Jungle Scout JungleScout
